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By Exclusive Invitation: High Tea & Talk Session for Human Resource Professionals - 29 June 2007
Come enjoy an afternoon of high tea with us and our speakers Ms Grace Chow and Mr James Suresh, who will be giving talks on topics close at heart for all HR professionals in today’s work environment. This tea session aims to set you thinking with interesting and relevant topics like Roles of HR in Creating Business Value and Applying Emotional Intelligence at the Workplace.
Date: Friday, 29 June 2007
Time: 2.30 pm - 5.00 pm
Venue: Amara Singapore Hotel, Ballroom 2, Level 3
For more information, please contact Vivian at 6332 8735 or email seminars@mis.edu.sg.
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Effective Distributor Management in Asia Workshop
16 - 18 July 2007, Grand Copthorne Waterfront, Singapore
23 - 25 July 2007, Regal Hong Kong Hotel, Hong Kong
Are you constantly finding it a daunting challenge establishing markets in Asia? Do you find it hard to select and motivate your distributors due to the lack of understanding of cross-cultural differences? Are you frustrated with working so hard but not getting the result or worst, not getting the expected result owing to geopolitical reasons beyond your control influencing the markets? With the workshop leader’s deep understanding and experience in Strategic Distributor Management, this 3-Day hands-on workshop aims to equip you with invaluable market knowledge, tools and workable tips to enter into the competitive Asian markets. Marketing Institute members enjoy a 10% discount.
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Marketing to Youth: What Makes Them "Click" Conference
13 & 14 August 2007, Meritus Mandarin, Singapore
16 & 17 August 2007, InterContinental Grand Stanford, Hong Kong
Are your marketing strategies stale and boring? Can you latch on to the revolutionizing youth trends to attain brand acceptance and credibility? Are you the Ticking Hype that resonates in their minds? Or are you the brand that belongs to the past, tucked away and forgotten?
This two-day conference helps you to talk the youth lingo and walk the youth strut by gathering über-cool industry leaders to share marketing strategies that have successfully penetrated and captured the youth scene. Get first hand tips on how successful brands like Nokia, McDonald’s, Absolut Vodka, Nike, Visvim and Animax infiltrated the youth network. Unique in its participative and learning environment, the sharing of in-depth experiences and practical tips, this exciting event sets to challenge your mind, boost your enthusiasm and ultimately secure brand credibility.
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Prescription For A Successful Brand: Mr Richard Eu
"A lawyer by training with a background in the finance industry, Mr Richard Eu (Group CEO, Eu Yan Sang International Limited) has played a pivotal role in building Eu Yan Sang as a household name with an unrilvalled reputation as the leader in the Traditional Chinese Medicine (TCM) field.
Following his recent conferment as Honorary Fellow at the Marketing Institute of Singapore, The Singapore Marketer Editor catches up with the man behind the brand for his anecdotes."
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#5 The Power of Focus by Jacky Tai
"If you want to build a strong brand, you need to be focused. And being focused means you have to take a stand. When you stand for something, you cannot stand for other things. Being focused means that you have to sacrifice certain segments of the market, forgo certain attributes that you would like to have and give up trying to be all things to all people. Many brands fail not because they make bad products but because they are not focused."
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Marketing Institute Graduates Get-Together Party - 20 June 2007
Calling all graduates of the Marketing Institute: come join us at this get-together party specially organised for you at the Kandi Bar, Clarke Quay! Unwind after a hard day's work with complimentary food, drinks and the great company of your peers. With attractive goodie bags, lucky draw prizes and a Professional Makeover Package to be won by the Best Dressed graduate, this is an event not to be missed!
Date: Wednesday, 20 June 2007
Time: 7.00 pm - 9.00 pm
Venue: Kandi Bar by Hed Kandi, 3C The Cannery, River Valley Rd, #01-06 Clarke Quay
Fees: S$10.00 (Marketing Institute Graduate) / S$15.00 (Guest)
RSVP by 15 June 2007 with Isabella or Jaslyn at 6332 8321 / 6332 8322 or email isabella@mis.edu.sg / jaslyn@mis.edu.sg.
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Networking And Prospecting Skills For Obtaining Leads - 22 June 2007
Selling is not just about the product or service, it is a people business. So how can you enlarge your circle of contacts in the marketplace? Is there a systematic way to network and develop a probable chain of referrals? What should you do at networking events? This course provides an introduction to the finer points of networking and prospecting for new customers as a consultative seller. For enquiries, please contact Su at 6332 8320 or email: seminars@mis.edu.sg. |
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Make Branding Part of Your Business Strategy - 25 & 26 June 2007
How important is branding to business success? Applied correctly, building your brand can be one of your most rewarding business strategies. But being carried away by the glamour and glitter of external trappings can also spell doom. Get to grips with the basic concepts of branding and learn what it takes to build a brand that can bring positive results in Singapore, Southeast Asia or even the global market in this useful course. For enquiries, please contact Su at 6332 8320 or email: seminars@mis.edu.sg. |
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Curtin University of Technology and the Marketing Institute of Singapore, 22 Years And Counting...
The Curtin University of Technology and the Marketing Institute of Singapore forged its partnership way back 1985, the first in Singapore to do so, in an environment where quality education is highly regarded.
We at the Marketing Institute of Singapore are proud to offer two programs, the Bachelor of Commerce* program, with a choice of 6 single/double majors, and the Master of Accounting, which is suitable for non-accounting graduates, for this coming intake in July.
*Exemptions may be granted to holders of recognised Diploma and Advanced Diploma qualifications.
Bachelor of Commerce Preview
Date: Thursday, 7 June 2007
Time: 7.00 pm
Venue: Prinsep House, Level 5, Rm 501
Speaker: Mr Justin De Sousa, Program Manager, School of Marketing, Curtin Business School
Master of Accounting Preview (with attendance from CPA Singapore)
Date: Thursday, 14 June 2007
Time: 7.00 pm
Venue: Prinsep House, Level 5, Rm 501
Speaker: Ms Sian Flynne, Lecturer, School of Accounting, Curtin Business School
Contact us at 6332 8628 or email education@mis.edu.sg to register now.
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Brand Management 101: 101 Lessons From Real-World Marketing by Mainak Dhar.jpg)
Discarding eleborate theories, models and jargon for common sense and street-smart advice, Brand Management 101 offers a refreshing new look into the world of marketing based on lessons learned in the real world. Brand Management 101 looks at aspects of marketing not usually covered in books, such as dealing with organizational realities, people issues, etc. Written in a coversational style and using simple analogies from day-to-day life, it makes marketing more accesible and also helps bridge the gap between marketing theory and practice.
To enjoy an exclusive 20% discount off the retail price of the book, download this order form now.
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