Digerati Asia
25 & 26 June 2007, Orchard Hotel Singapore
Rub shoulders with digital strategists and top media minds at DIGERATI ASIA, the region’s premier digital marketing conference. Discuss current trends and breakthrough techniques to harness the power of digital platforms with Second Life, Virgin Blue, Geek Factory, Vogue Australia, Mindshare and others. Experience the digital lifestyle at our Digital Hub whilst taking your ideas forward with the best interactive marketing minds. For more information, visit www.digeratiasia.com, email enquiry@iqpc.com.sg or call +65 6722 9388. Digerati Asia is co-organised by IQPC Worldwide, Microsoft and Proximity.

Effective Distributor Management in Asia Workshop
16 - 18 July 2007, Grand Copthorne Waterfront, Singapore
23 - 25 July 2007, Regal Hong Kong Hotel, Hong Kong
Are you constantly finding it a daunting challenge establishing markets in Asia? Do you find it hard to select and motivate your distributors due to the lack of understanding of cross-cultural differences? Are you frustrated with working so hard but not getting the result or worst, not getting the expected result owing to geopolitical reasons beyond your control influencing the markets? With the workshop leader’s deep understanding and experience in Strategic Distributor Management, this 3-Day hands-on workshop aims to equip you with invaluable market knowledge, tools and workable tips to enter into the competitive Asian markets. Marketing Institute members enjoy a 10% discount.

Price & Profitability: What Your Brand Needs to Know About Price of Profitability
"Fundamentally, a brand’s continuity depends on its ability to sustain itself over the longer term. This means that the profit it attracts by virtue of building its equity must be utilized in ensuring its sustenance. Therefore, almost all marketing activity centered around the four Ps of marketing (Price, Place, Promotion, Packaging) carefully balances the resultant outcome on the fifth P – Profitability."

#4 Can You Build A Strong Brand Based On A Low Price by Jacky Tai
"I am sure you have often been told that if you compete exclusively on price, you will die because in the China Age, you can’t possibly survive if you compete on price, especially if you are located in a high-cost country like Singapore, for example. That is not entirely true. You can be located in a high-cost country and still compete successfully based on having a low price. In fact, you can even build a powerful brand based on your low price."

Measuring Marketing Effectiveness Workshop
24 & 25 May 2007, Grand Plaza Park Hotel City Hall, Singapore
28 & 29 May 2007, Regal Hong Kong Hotel, Hong Kong
Marketing Metrics will drive all marketing activities moving forward. Marketers who can apply metrics to their marketing activities will improve the results of of their activities for their companies and increase their compensation.
Led by Guy R. Powell, the author of Return on Marketing Investment and principal of DemanROMI, LLC; this 2-day workshop features practical insights and real-life B2B and B2C case studies together with hands-on application and interactive exercises on designing marketing metrics.

Sell Via Persuasive Writing - 21 & 22 May 2007
Engaging the audience’s attention, sustaining their interest in your products and creating their desire to buy can be achieved via persuasive writing. In this course, you will enrich your skills to influence your audience with a solid structure and an interactive style. Learn to plan the message focus with the desired outcome, suit the audience profile to whom you sell, offer easy reference in a reader-friendly manner, how to have a high impact in presenting features and benefits, emphasize the key message with an elegant flow, articulate with a polished, refreshing and concrete language, and edit systematically to control quality. For more information, email  seminars@mis.edu.sg.

Maximize Your Marketing Communications - 28 & 29 May 2007
Does conventional advertising still produce results? How can you get better response to your marketing messages? Finding and using the five promotional tools to good effect requires a keen understanding of what customers want from your product or service and communicating those benefits or distinct attributes you offer. Cut through the clutter by developing well-planned communication strategies and clear, consistent messages.
Increasingly, companies are looking for solid results — not just creative awards. In this course, examples of effective strategic and tactical communications will be discussed and participants will try planning, designing and crafting new ways to position and promote their brands. For more information, email seminars@mis.edu.sg.

Curtin University of Technology and the Marketing Institute of Singapore, 22 Years And Counting...
The Curtin University of Technology and the Marketing Institute of Singapore forged its partnership way back 1985, the first in Singapore to do so, in an environment where quality education is highly regarded.
We at the Marketing Institute of Singapore are proud to offer two programs, the Bachelor of Commerce* program, with a choice of 6 single/double majors, and the Master of Accounting, which is suitable for non-accounting graduates, for this coming intake in July. 
*Exemptions may be granted to holders of recognised Diploma and Advanced Diploma qualifications.

Bachelor of Commerce Preview
Date: Thursday, 7 June 2007
Time: 7.00 pm
Venue: Prinsep House, Level 5, Rm 501
Speaker: Mr Justin De Sousa, Program Manager, School of Marketing, Curtin Business School

Master of Accounting Preview (with attendance from CPA Singapore)
Date: Thursday, 14 June 2007
Time: 7.00 pm
Venue: Prinsep House, Level 5, Rm 501
Speaker: Ms Sian Flynne, Lecturer, School of Accounting, Curtin Business School

Contact us at 6332 8628 or email education@mis.edu.sg to register now.

Brand Management 101: 101 Lessons From Real-World Marketing by Mainak Dhar