Chinese Strategists: Beyond Sun Zi's Art of War by Dr Ooi Kee Beng

"Wu Zi and Sun Zi were both generals concerned with lasting effects and stable victories. Long -term goals were what were on their minds. The interplay between the Martial and the Civil is very important in Confucian thought, even before the time of Confuscius himself. Both must exist, and be kept in mind especially by people at the top of he decision-making structure." Download PDF»

 
 

 
Event Highlight

HR Summit 2007
9 & 10 May 2007, Suntec Convention and Exhibition Centre
HR Summit, Asia's number one HR and talent development event, retuns to the Suntec Convention and Exhibition Centre on the 9th and 10th of May 2007. It promises the perfect mix of professional international speakers with presentations from the US, the UK, Europe, China, India, the Middle East and Australia along with Singapore-based HR leaders themselves.

The Marketing Institute of Singapore will be giving away complimentary trial corporate memberships at the event, so join us to take advantage of this once-in-a-lifetime offer! Terms and conditions apply.

 

Measuring Marketing Effectiveness Workshop
24 & 25 May 2007, Grand Plaza Park Hotel City Hall, Singapore
28 & 29 May 2007, Regal Hong Kong Hotel, Hong Kong
Marketing Metrics will drive all marketing activities moving forward. Marketers who can apply metrics to their marketing activities will improve the results of of their activities for their companies and increase their compensation.
Led by Guy R. Powell, the author of Return on Marketing Investment and principal of DemanROMI, LLC; this 2-day workshop features practical insights and real-life B2B and B2C case studies together with hands-on application and interactive exercises on designing marketing metrics.

Enhancing Human Capital in the New Economy by David Scruggs
"Change is currently occurring at an unprecedented rate. The very speed of change itself has tremendous implications not only for the business world, but also for the management of resources, expecially human resources. Nowadays, business organizations are constantly hearing "more, better and faster with less" as the demand of the day. Focus should therefore be put on the link between rapid advances in technology and the way information and knowledge can both be harnessed and rendered obsolete in a short time."
Branding Rule

#3 The Power of a New Category by Jacky Tai
"In the war of brands, fortune favors the first. We have shown that the easiest way for a brand to become No. 1 is by getting into the market first because being first allows that brand to establish itself in the minds of customers before anyone else. So what happens if you are not the first?"
cool marketer

  
Network Zone

Package Design - How to Make Your Product's Packaging Stand Out in a Crowded Marketplace - 4 April 2007
The Marketing Institute will be organising a full-day session which will be divided into two parts where package design experts from Anthem, and pre-press and colour management experts from Schawk will share with marketers and buyers of package design and implementation services, an informative and insightful session on the creative and technical complexities one would have to consider before launching a package to market. To register or enquire, contact Ms Isabella Ng at isabella@mis.edu.sg.
Executive Development

Making Dollars and Sense of Sales and Marketing Initiatives - 26 & 27 April 2007
Do you or your team encounter difficulty in getting approval in your marketing campaigns? Has it occurred to you that whilst your idea sells, you may have underestimated the financial hurdles which are blocking that approval?
This workshop shows you how to identify and calculate all the benefits and costs so as to fully support your campaign from both a marketing and financial perspective. The cost/benefit analysis covers a wide range of sales and marketing initiatives including advertising, use of sales incentives, discounts, promotional trade rebates (“freebies”), extending credit period, optimizing product mix, and strategic premiumization & branding. For more information, contact Ms Evelyn Chin at seminar@mis.edu.sg.

Continuing Education

Learning for Success Exhibition
Learning for Success is a feature which runs every Monday in The Straits Times CATS Classified. The exhibition, organised by The Straits Times CATS Classified, aims to leverage on the readership of the feature to further connect readers to the various education providers. Feel free to come visit the Marketing Institute at:

Date: Saturday, 14 April 2007
Time: 10.00 am - 8.00 pm
Venue: Booth 3, Level 3 Concourse, Suntec Singapore International Convention & Exhibition Centre
Admission: Free
 
Book Offer

Chinese Stretegists: Beyond Sun Zi's Art of War by Ooi Kee Beng

The two Chinese classics that this volume consists of – Wu Zi’s Art of War and Conversations with Tang Taizong – were written a thousand years apart. However, the latter carries regular references to the former, and the principles of warfare, leadership, strategy and organisation were themes eagerly discussed throughout Chinese history.
Even a cursory reading of these books provides ample reasons why General Wu Zi, who lived in the earlier part of the Warring States period (475-221 BC) never lost a battle in his life, and why Emperor Taizong managed to found the long-lasting Tang Dynasty (618-906) that southern Chinese still proudly refer to as the basis of their culture.
Today, centuries later, these master strategists still overwhelm us with their insights and words of wisdom.
To enjoy an exclusive 20% discount off the retail price of the book, download and present this coupon at Times the Bookshop.