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Singapore Brand Conference – 28 March 2007
The inaugural Singapore Brand Conference 2007, presented by SPRING Singapore and the Singapore Business Federation, will be held on 28 March 2007 at the Meritus Mandarin Singapore. This event, with strategic partners - Marketing Institute of Singapore and StrategiCom, promises to be the first of its kind. |
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We Don't Do Nice by Lisa Watson
"One of the key trends in marketing today is increased pressure on Return on Marketing Investment ot ROMI. More and more companies are seeing their marketing budgets as investments rather than costs and as such, are expecting higher and higher rates of return. Delivering on these increased expectations makes life ever more challenging for us in the marketing field." |
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#2 Get There First by Jacky Tai
"If you study the history of brands, you will find that the first brand in the market usually becomes the leading brand, and remains the leading brand over time despite stiff competition. However, being the first in the market is no guarantee of success. There are many first movers that have failed. Being first in the market only gives you the license to get into the mind first." |
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Managing Operations and Opportunities in China: Critical Success Factors - 29 March 2007
The Marketing Institute will be organising a talk by Mr Khor Chee Kok on 29 March 2007 at the MIS Executive Lounge. Mr Khor will be presenting to the audience on how logical implementation can be put to good practice with control and management of the changes in the marketplace and other critical success factors in the China market. Register online here or email membership@mis.edu.sg for more information. |
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Strategic Marketing Management - 15 & 16 March 2007
This exciting programme for Senior Managers seeks to introduce, share and perhaps establish new paradigms and evolved processes that are focused on success in the Asia Pacific region. Participants will be updated and skilled with tested ideas, processes and applications, and also introduced new perspectives and approaches in the field of strategic marketing and business development strategies.
Building Dollars & Sense into Business Plans and Budgets - 29 & 30 March 2007
You have an idea to develop your existing business, start a new venture, new product, new market, or improve some processes in your company? Or are you in the business of selling systems and need to convince customers of the value to their business? Is your innovative idea commercially viable? Do you know how to sell your proposal to management, financiers or customers? Can your proposal make the first cut?
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Continuing Education Goes to Career 2007
CAREER 2007 offers students a good opportunity to explore their educational paths leading to the academic qualifications of their desire with the many educational institutions on hand to offer advice. Job seekers will be able to gain a comprehensive insight on the employment opportunities available in the market from the many employers there to conduct recruitment drives. Come join the throng of job seekers, students, employers, education institutions and training centres in this elaborate exchange of ideas about educational and career opportunities in the various professions and industry sectors on show.
Date: 1 - 4 March 2007
Time: 11.00 am - 8.00 pm daily
Venue: Booth 70, Suntec Singapore International Convention & Exhibition Centre Level 6 Halls 601 - 603
Admission: Free
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MIS 34th Annual General Meeting and MISTC 14th Annual General Meeting
Come 26th March 2007, Ordinary members and Fellows of the Marketing Institute will gather once again for the 34th Annual General Meeting of MIS, and the 14th Annual General Meeting of MISTC. 2007 is an exciting year for the Marketing Institute, with plans to raise the profile of the Institute as one of the main objectives. Keep this date in your diary; more details will be ready soon! |
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Asia's Star Brands by Paul Temporal
Asia strategic branding expert Paul Temporal shows the way forward by presenting detailed branding case studies for 30 of the best up-and-coming brands in Asia. Asia's Star Brands shows how good branding practice can be used to build strategic brand elements, including brand renewal, brand naming, emotional branding , and brand alliances.
To enjoy an exclusive 20% discount off the retail price of the book, download the order form here. |
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