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How to Market Yourself with a Winning Resume – 8 March 2007
In today’s dynamic work environment, it is estimated that on average, everyone changes job, gets promoted, or switches career at least eight times in their lifetime. Thus it is important to have a well–targeted resume and cover letter to help you stand a better chance of being invited for an interview for the job that you desire. Come and pick up tips and advice from a HR practitioner and Certified Professional Resume Writer on how to write a powerful and winning resume to market yourself more effectively. |
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Improving Online Sales with a Sharper Call to Action by Gary Gopinathan
"There are two important components that can impact a sales oriented business Web site. Firstly, to get the benefit of greatly improved visibility through search engine marketing. Secondly, the aspect of being able to compel those new visitors to RESPOND to your Web site." |
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The Marketer Behind the Golden Arches – Shirley Foenander
"Shirley Foenander is the Vice President of Marketing and Communications at McDonald’s Restaurants. A strategic and creative communicator, she has brought a fresh, new marketing vision to the organisation and spearheaded significant brand initiatives for brand McDonald’s. Shirley’s forte lies in her obsession with engaging Singaporeans in fresh and innovative ways, to meet their lifestyle needs." |
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#1 Perception Is Reality by Jacky Tai
"As discussed in my previous article for the E-Marketer, a brand is simply an idea that you own in the minds of your customers. Therefore, a brand exists only in the mind and that is where the battlefield of branding is. The mind is where your brand wins or loses the battle. And as far as the mind is concerned, perception is reality. Whatever the mind perceives to be true is true." |
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Special Interest Group on Digital Marketing – March 2007
The Marketing Institute will be launching the new Special Interest Groups in early 2007. The upcoming group to be formed in March 2007 is the Digital Marketing Special Interest Group. Exclusively for Marketing Institute members, drop us an email at sig@mis.org.sg to sign up or be kept in the loop on the progress. |
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Preview – Selling Ideas: Crossing the Financial Hurdle – 9 February 2007
You have a promising business development opportunity or a bright marketing idea, or have found a process improvement system for your organization. Yet, your idea fails to get the attention, let alone approval, of the decision-makers. Why? A common reason is because the financial perspective is lacking or insufficiently addressed. |
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The Diploma in Sales and Marketing is back with the 57th intake!
One of the marquee programmes of the Marketing Institute of Singapore, the Diploma in Sales and Marketing has enjoyed over 20 years of popularity with students who are thinking of obtaining a recognised qualification in the field of sales or marketing. The programme boasts a modern and updated curriculum with strong industry linkage and recognition. If you are thinking of upgrading or furthering your knowledge and skills in sales and marketing, this programme may be just for you! Click here to find out more on our March intake!
Funding is available through SDF and NTUC-SEP.
This programme is also available as a special full-time intake for fresh GCE ‘O’ Level leavers!
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Curtin University of Technology and the Marketing Institute of Singapore, 22 years and Counting…
The Curtin University of Technology and the Marketing Institute of Singapore forged its partnership way back since 1985, the first in Singapore to do so, in an environment where quality education is highly regarded. Today, after 22 years of success, the Curtin programmes are still going from strength to strength, solidifying its reputation in offering quality education to its students. We, at the Marketing Institute of Singapore, are proud to offer the Bachelor of Commerce programme, with a choice of 6 single/double majors, and the Master of Accounting programme, which is suitable for non-accounting graduates, this coming March |
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MIS 34th Annual General Meeting and MISTC 14th Annual General Meeting
Come 26th March 2007, Ordinary members and Fellows of the Marketing Institute will gather once again for the 34th Annual General Meeting of MIS, and the 14th Annual General Meeting of MISTC. 2007 is an exciting year for the Marketing Institute, with plans to raise the profile of the Institute as one of the main objectives. Keep this date in your diary; more details will be ready soon!
A Revamped Library Awaits You!
From 1 February – 11 February 2007, our Members' Library will be undergoing a makeover, so as to serve members and students better! During this period, the loan of resource materials will stop temporarily. However, members and students are still able to return books. Some goodies in store after the renovation will be a new magazine corner to chill out; a locker for the Centre’s users; and a discussion room for project meetings. Do drop by the Members' Library for a visit after the renovation, and let us know how you feel about it by emailing to us at membership@mis.org.sg! |
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Magic Numbers for Sales Management by John Davis
 A key challenge that sales professionals face in their job is how their various sales activities – sales planning, selling, and post-sales review – can be objectively and accurately measured. In Magic Numbers for Sales Management: Key Measures to Evaluate Sales Success, John Davis provides clear explanations of important sales management measures, as well as a wide range of sales numbers, formulas, and structures for measuring sales performance.
The book consists of 50 sales metrics and formulas, and is organized into three parts consisting of clear definitions, well-written descriptions and easily applied formulas, as well as relevant examples from leading companies. The book is also useful for marketers, senior management, middle managers and other employees who wish to understand and appreciate sales management – and sales personnel – better.
To enjoy a 20% discount off the book, download the order form here. |
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