Are you ready for ad:tech Singapore? ad:tech is the world's leading interactive marketing event dedicated to connecting all sides of today's brand marketing landscape. This year's show will comprise of exciting keynote speakers, topic driven and interactive panels, an explosive exhibit hall and unique networking opportunities. The event is designed to bring companies operating in the digital market space together with Asian marketing decision makers to discuss and network around online-marketing topics. Join us at ad:tech on June 26 & 27, 2008 at the Suntec Convention Centre.

Marketing Institute Members & Students enjoy 20% discount off conference fees.

Get Connected with the Marketing Fraternity @ Booth No. 53!

Michael Ma, Group CEO and Founder of the Indochine Group, the driving force behind the success of IndoChine. Constantly seeking creative innovation to set IndoChine apart from its competitors, Michael will share his thoughts and secrets on establishing a global brand that values attention to design in all senses - from groundbreaking concepts and ambience of its eateries to the food and drinks.

The experience is as much about the food eaten as it is about culinary presentation and even the interior design and the entertainment provided by establishment. Renowned for his holistic lifestyle concept, let Michael whet your appetite with his own success recipe as a trendsetter in the hospitality industry.

""Advertising is all about a big budget".

I find it somewhat true, but it all depends on the OBJECTIVE of the advertising campaign.

Once again, the online space is now facing the same clutter we now experience on TV, Radio and Print. So how do we make online advertising stand out and touch the people you want to reach?"

"Viral marketing is simply 'word of mouth' on the internet. It's another technique of online marketing on selected online channels.

By placing a video or creating a widget for your service or business is not going viral. Especially so in the very cluttered internet space of today. A viral initiative on it's own, without planning, research and creativity, is going to be another punctured affair. Just like being lose about your online advertising campaign."

Marketers today are racing to keep up with customers' usage of online channels at a time when media is becoming increasingly fragmented. They are stumped when it comes to recognising and assigning resources towards the most effective channels, not knowing how and which channel mis to bes implement.

This 1-day power-packed conference on 'Integrated Marketing' brings together a multidisciplinary team of seasoned experts to empower you with the essential "What" and "How" to integrate your marketing communications effectively for building up brand awareness, customer relevance, sales and service excellence. You will acquire the right skills to generate measurable results that will greatly boost your ROI by harnessing the full potential of your marketing mix in a cost-effective way.