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ad:tech Singapore - 26 & 27 June 2008
Are you ready for ad:tech Singapore? ad:tech is the world's leading interactive marketing event dedicated to connecting all sides of today's brand marketing landscape. This year's show will comprise of exciting keynote speakers, topic driven and interactive panels, an explosive exhibit hall and unique networking opportunities. The event is designed to bring companies operating in the digital market space together with Asian marketing decision makers to discuss and network around online-marketing topics. Join us at ad:tech on June 26 & 27, 2008 at the Suntec Convention Centre.
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iTalentStar Online Film Festival - The Internet is Our Stage, The World Our Audience (Singapore | Malaysia | Indonesia | Philippines)
iTALENTSTAR Online Film Festival marks the completion of iTALENTSTAR that took Singapore, Malaysia, Indonesia and the Philippines by storm last December. This Finale Event marks the completion of the 6-month long intensive yet web-competitive online competition when more than 6,000 online applications were received but only 80 were shortlisted to compete. Another FIRST under its belt, the iTALENTSTAR Online Film Festival – The Internet is Our Stage, The World is Our Audience was executed in the form of a LIVE Webcast across the 4 countries to showcase the Final Challenge entries by the Top 8 Finalists and also witness the crowning of the Final 2 Winners; i.e. the Male and Female iTALENTSTARS.
Congratulations to Nino (Philippines) and Kash (Singapore) for knocking out their fellow opponents in the Final Round and crowned the Male and Female iTALENTSTARS.
Marketing Institute of Singapore is the proud Official Institute of the event.
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Integrated Marketing Conference - 14 July 2008
Marketers today are racing to keep up with customers' usage of online channels at a time when media is becoming increasingly fragmented. They are stumped when it comes to recognising and assigning resources towards the most effective channels, not knowing how and which channel mis to bes implement.
This 1-day power-packed conference on 'Integrated Marketing' brings together a multidisciplinary team of seasoned experts to empower you with the essential "What" and "How" to integrate your marketing communications effectively for building up brand awareness, customer relevance, sales and service excellence. You will acquire the right skills to generate measurable results that will greatly boost your ROI by harnessing the full potential of your marketing mix in a cost-effective way.
Date: Mon, 14 July 2008
Venue: Pan Pacific Hotel, Singapore
Registration Fees: 10% discount for MIS Members and Students
Contact: Rena Lin | (t) 65 6372 2207 (f) 65 6227 1601 (e) rena@conferences.com.sg
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| Latest Blog Posts |
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Keep the Brands Separate... Actually and Virtually
by Ian Fenwick
"Last time we looked at augmented reality, and how the virtual and real worlds blur. For digimarketers this blurring may mean their brand strategy needs a re-think."
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Top Management's Commitment to Export an International Business
by Lawrence Yeo
"Desire for overseas growth and willingness to pay the costs are two different things. Top senior management and designated export or overseas development staff must be able to spend the time traveling to foreign markets to assess market potential or meet potential distributors, agents or other business partners."
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Network Zone
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Trends and Forecasting Workshop by Philips Design Consulting - 11 June 2008
Inspiring Design and Business to Discover New Potentials
Trends and Forecasting support business tranformation and growth ambitions by tapping into an understanding of globad trends and emerging lifestyle aspirations. If you need to know what the future holds for your business, you can consult a crystal ball. At Philips Design Consulting we've found a much more reliable way to predict future success!
Through an interactive workshop, Philips Design Consulting will introduce an approach to Trend and Forecasting known as Personas. An experienced Trend Analyst will take you through the steps that can give your company unique insights into emerging global trends, regional preferences, and industry or product developments. Participants will also experience hands-on approach on visualising Personas and imagining the designs that would appeal to their target audiences.
*Trends and Future Forecasting is part of a research based service, Culture Scan. This service provides unique insights into emerging global trends by looking at innovation and identity programs, products, colour and materials strategies.
Date: Wed, 11 June 2008
Time: 2.00 to 5.00 pm
Venue: The Learning Zone, Marketing Institute of Singapore, 99B Amoy Street, Singapore 069919
Registration Fees: $25.00 (MIS Members and Students) | $40.00 (Non-members)
RSVP: by Fri, 30 May 2008
Contact: Jaslyn / Isabella | (t) 65 6327 7591/2 (e) membership@mis.org.sg
Sign up NOW. |
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Developing Effective Marketing Strategies for Service Businesses - 5 & 6 June 2008
Acquire a process to plan and develop strategies to market service products as well as understand the limitations and pitfalls in marketing of services. For more information, email seminars@mis.org.sg.
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Managing Media Relations - 5 & 6 June 2008
This course is designed to help participants understand and apply the principles of effective messaging and packaging of information to achieve greater publicity and impact with the media. For more information, email seminars@mis.org.sg.
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