 |
|
.bmp)
|
| |
 |
|
|
National Achievers' Congress 2008 - 29 April to 1 May 2008
National Achievers' Congress 2008 proudly presents the record holder of the "World's Greatest Salesman" since 1973 from the Guinness Book of World Records - Mr Joe Girard!
For 3 days only, 29 April to 1 May at the Singapore Expo, learn from the best as masters such as Joe Girard, Robert Kiyosake's own Rich Dad, Poor Dad advisor, Blair Singer and many more to train you to be #1! Guaranteed!
For more details, please visit National Achievers' Congress official site here.
Marketing to Youth Conference & Workshop, 14 to 16 May 2008
The two-day conference will have heavy-hitters revealing tips, tricks and tactics on how you can strike a chord with this burgeoning group of young consumers. You will hear how Nokia, Levi’s, Mentos, Sony Ericsson, Motorola, Yahoo!, The Body Shop, Ocean Park and other brands created multi faceted campaigns and fostered credible relationships with youth.
Our pre-conference workshop on will zero in on the youth psyche, lifestyle trends and cultural nuances of youth in Singapore, Hong Kong and China. You will grasp the importance and rationale behind youth segmentation, be updated on ways to engage youth through ‘branded utility’, leverage on the latest youth technologies to generate word-of-mouth and achieve youth connect.
Date and Time: 14 to 16 May 2008, 9.00 am
Venue: Meritus Mandarin, Singapore
Registration Fees: 10% Discount for MIS Members
Contact: Ms Lorraine Tiang | (t) 65 6372 2202 (f) 65 6227 1601 (e) lorraine@conferences.com.sg
|
|
|
| Latest Blog Posts |
|
|
Digital Marketing: Getting the Goose Back Into Shape
by Ian Fenwick
This is part 3 of a 3-part post.
"Digital tracking is easy to block Well we would do well to remember that if customers become concerned that marketers are spying on them, tracking them, learning too much about them, they can easily cover their digital tracks and cut off the flow of information to marketers. And there goes the promise of personalization."
|
Sales & Marketing: Is it Possible to Build a Brand Quickly?
by John Davis
"Is it possible to build a brand quickly? The short answer is no, or perhaps a bit more generously ‘not likely’. In a recent executive education program in which I taught, one of the participants said that “companies like Google became large global brands very fast, so it is quite possible to build a brand quickly.” While I agree that Google built its brand faster than most, it is also the exception, not the rule. Furthermore, when pressed for those other “companies” the participant referenced, she could offer no others."
|
International Business: Purpose for Wanting to Go International
by Lawrence Yeo
"Before going international, businesses should ask themselves what is their purpose for wanting to go international? Beyond just earning profits or maximizing shareholder value, the reasons to go international have to fit with your firm’s core guiding principles and values."
|
|
|
|
 |
|
|
.jpg)  
|
|
 |
|
Events as a Marketing Platform - 20 & 21 May 2008
Learn how events can be used to increase share of voice and share of market. Well-run events help to build valuable customer relationships — and more business. This introductory course on events marketing shows how you can complement or supplement conventional advertising and promotional campaigns. For more information, email seminars@mis.org.sg.
|
| |
|
Developing a Strategic Marketing Plan - 22 & 23 May 2008
Acquire the essential marketing knowledge, concepts and elements for developing a practical, results-oriented marketing plan. For more information, email seminars@mis.org.sg.
|
| |
| |
|
| |
|
|
|
|
|
 |
| |
|
|
| |
|
|
|
