The Case for Sales Messaging by Silvio Navarro & E. A. Parker

"Credibility and trustworthiness are a salesperson's stock in trade. Day after day, companies ask their salespeople to put their credibility and trustworthiness on the line to win customers. To succeed, sales representatives need compelling, bold, defendable sales mesages about their company's offer that enable them to confidently make and keep a value promise to a prospect. Yet in more than 15 years of working and consulting with Fortune 1000 companies to refine and improve their selling messages and methods, we have found that high technology businesses typically have well-developed marketing messages but almost universally lack finely crafted sales messages to support the sales representatives who put their personal reputation and their company's reputation at stake each and every time they interact with a prospect." Read full article here»

 
 
 
Event Highlight		  

Business & Branding Conference - 18 March 2008
The most acclaimed and endorsed branding power session in Asia

Chances are you are either confused or misinformed about brands and branding. In today’s hyper competitive environment this is a situation that you and your company can ill afford. You can – literally – make most of that go away in the space of 1 intensive provocative and supremely productive business day.

Joe Baladi’s signature Business & Branding Conference has changed and influenced the careers of thousands of Asian executives over the years. It is the single most significant power session on branding available in Asia and one that has been endorsed by the most powerful CEOs of some of the largest companies in the region. The seminar covers everything from basic fundamentals to more advanced brand dynamics including brand strategy and brand architecture. We also critically examine the role of business strategy and its relationship to branding and brand strategy. In a 1 day power session, Joe Baladi will educate, enlighten and entertain you along the way. For more information, please click here.

Date: Tuesday, 18 March 2008
Time: 9.00 am - 5.00 pm
Venue: The Holiday Inn Atrium Hotel, Changi Room, Singapore
Ticket Prices: S$750.00 (10% discount for MIS Members, Students and bookings of two or more

Click here for registration form.


Strategic Marketing for Higher Education Providers Conference & Workshop - 2 to 4 April 2008

The “Strategic Marketing for Higher Education Providers” Conference is designed to update you on the latest developments in the realm of institutional marketing. This event will showcase proven strategies on how world class universities have succeeded in building innovative marketing and branding campaigns which have heightened their profile in the minds of potential students and other key stakeholders.

Don’t miss our pre-conference workshop on “Innovative New Media Strategies to Optimise Student Engagement and Enrolment”! Shake up your marketing plans by re-aligning your outreach strategies with the expectations of today’s technologically-savvy youth. Take advantage of this hands-on session to gain an in-depth understanding of the latest New Media tools and learn how you can integrate them with traditional marketing strategies.

Venue: Grand Copthorne Waterfront Hotel
Registration fees: 10% discount for MIS Members
Contact: Ms Lorraine Tiang | (t) 62 63722202 (f) 65 6227 1601 (e) lorraine@conferences.com.sg

Click here for more information.

    
 

Emotional Intelligence in the Workplace by Bernard Law
"Emotions drive our actions everyday. We often hear well meaning advice that we 'should not be too emotional' or that it's better to 'be objective' in many situations. The people who cautioned us do it in the hope that we do not let 'negative emotions' get in the way of our interactions or decision-making"
 
 

 

  
cool marketer  

  
Network Zone

Razzle Dazzle Night - 13 March 2008
Marketing Institute of Singapore ~ 35th Anniversary Celebration

The Marketing Institute of Singapore is turning 35 this year, and we are celebrating our achievements and milestones. Come join us on 13 March 08 at our 35th Anniversary Gala Dinner as we celebrate this joyous occasion. Themed “Razzle Dazzle Night”, it promises to be a night of entertainment with glamour and glitz, hosted by the multi-talented celebrity Irene Ang and entertained by box office hit ‘881’ stars and Pamela Ooi and many more. Join us in toasting to the winner of the prestigious Marketer of the Year 2008 award, the first to be bestowed and symbolic to the Institute’s vision in Creating Marketers. Tickets are available for sales until 6 March 08. Download e-flyer to find out more!

Time: 7.00 - 11.00 pm
Venue: Raffles Town Club, Dunearn Ballroom, Level 1
Ticket Prices: S$25.00 (MIS Student) | S$35.00 (MIS Member) | S$70.00 (Non-member)
Ticket Booking: membership@mis.org.sg
Contact: 6327 7591/2 (Jaslyn / Isabella)

Download ticket booking form here.

 
 
Executive Development

Business Writing for Impact and Results - 25 & 26 March 2008

Confucius said “The weakest ink is better than the strongest memory”. Written communication is very important, and you need to convey your thoughts and ideas in a clear, concise and systematic manner to your intended audience. For more information, email seminars@mis.org.sg.

 

Effective Presentation Skills - 27 & 28 March 2008

It is not what you say but how you say it. If you make better presentations, you normally get the juicier projects! It makes people pay attention to your message and enjoy listening to your speech. You can advance in your career rapidly with effective presentation skills. Acquire the necessary art of convincing and inspiring an audience to take action. For more information, email seminars@mis.org.sg.
 
Maximise Your Marketing Communications - 1 & 2 April 2008

Does conventional advertising still produce results? How can you get better response to your marketing messages? Finding and using the five promotional tools to good effect requires a keen understanding of what customers want from your product or service and communicating those distinct attributes you offer. Cut through the clutter by developing well-planned communication strategies and clear, consistent messages. Examples of effective strategic and tactical communications will be discussed during the course and participants will try planning, designing and crafting new ways to position and promote their brands. For more information, email seminars@mis.org.sg.