Leadership & Branding by Martin Roll

"A recent report by Goldman Sachs discussed the coming of age of the Asian century. The report analyzed the impending domination of China and India as economic and technological powerhouses in the global scene. With more than 2.2 billion people, economies growing at a combined average of 8 percent a year, young and educated population and increasing disposable income, it is no wonder that Asia has become the darling of the world’s corporations." Download PDF»

 
 

 
Event Highlight
Asian Brand Strategy by Martin Roll – 25 January 2007
An exclusive presentation by Martin Roll on his book Asian Brand Strategy – which is a bestseller in more than 60 countries. Offering insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework, Martin Roll will give you a clearer understanding of Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths
Scale New Heights in Retailing by Dr Lynda Wee
"To many, real estate is regarded as a premium commodity given the limited supply of land on earth. This provides the impetus for real estate development to yield better returns. As a result, buildings ranging from residential, commercial, hospitality and retailing abound."
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Network Zone
Special Interest Group on Digital Marketing – March 2007
The Marketing Institute will be launching the new Special Interest Groups in early 2007. The upcoming group to be formed in March 2007 is the Digital Marketing Special Interest Group. Exclusively for Marketing Institute members, drop us an email at sig@mis.org.sg to sign up or be kept in the loop on the progress.
Executive Development
Preview on Situational Selling® – 17 January 2007
Situational Selling® is a compelling, concise plan for applying proven behavioural science concepts to sales influence. By understanding and applying Situational Selling® techniques, you’ll develop the skills necessary to be effective in today’s competitive marketplace.
Continuing Education
Benefit from an exciting partnership with Northumbria University, UK…
Conducted in partnership with the prestigious Newcastle Business School of Northumbria University, the Marketing Institute of Singapore offers you 4 exciting programmes: Bachelor of Arts (Hons) Business Management, Bachelor of Arts (Hons) Marketing Management, Master of Arts Marketing and Master of Business Administration (General or Marketing). Get ahead with a quality education and enjoy the same curriculum from the Best New University, as trumpeted by the Times Good University Guide 2005.
Market Buzz
Cash Savings for Marketing Institute’s Renewal Drive 06/07!
Cash SavingsThe Marketing Institute of Singapore’s membership renewal drive is on again! Spanning from 1st November 2006 to 31st January 2007, members who renew are in for a real gain! This year, the Marketing Institute will be giving 20% discount off the Subscription Fee to those who renew their membership for two years. That’s a substantial saving of up to $60, depending on the category of membership. So Marketing Institute Members - do not miss out on this opportunity! Closing date for renewal is due soon, renew with us online at www.mis.org.sg/membership/renew today!
Book Offer
Measuring Marketing: 103 Key Metrics Every Marketer Needs by John Davis
Can Marketing Be MeasuredMarketing has changed dramatically in recent years, with increasing emphasis on growth-driven activities that yield measurable results. Marketers are asked to be measurably accountable not only for the top-line of income statement but for the bottom-line as well. Measuring Marketing: 103 Key Metrics Every Marketer Needs provides measures for business leaders on how to align their marketing activities with the companies’ overall strategy and financial growth. It is a practical guide for those seeking clear explanations on how to measure marketing’s most common activities. To enjoy a 20% discount, download the order form from here.