Marketing Institute of Singapore

For more information about each course, please click the title of the course to download the detailed outline (Acrobat Reader may be required). To sign-up for the course, click on the respective course date for the course that you wish to attend.

Click here to view

Course Synopses Brochure (Jul-Dec 2010)

View by category :

Course	Member	Non-member	Duration (in days)	Sep	Oct	Nov	Dec	Jan	Feb
Sales
4-hr Cold Calling Clinic Joel Lin / Raymond McConnell	$200	$250	1	29			15
Advanced Consultative Engagement - Selling to Large Corporations Regina Chua	$704	$880	2				27-28
Building & Sustaining an Effective Sales Funnel Mohan Kuruvilla	$336	$420	1	01			01
Coaching for Top Sales Performance Tom Abbott	$624	$780	2			03-04
Effective Selling Skills for Maximum Results Cecilia Sim	$544	$680	2		11-12
Effective Selling Skills for Maximum Results (evening class) Cecilia Sim	$544	$680	1	16
Enterprise Selling Strategies Mohan Kuruvilla	$624	$780	2			29-30
Key Account Management - Identifying New Growth Opportunities within Your Customer Base Regina Chua	$704	$880	2				29-30
Locking Customers, Blocking Competition Mohan Kuruvilla	$624	$780	2	02-03			02-03
Managing The Sales Force for Effective Results Dr Bob Foo	$624	$780	2			22-23
Mastering Sales Negotiation - Achieving Optimal Outcome with Seasoned Buyers Regina Chua	$704	$880	2	06-07			20-21
Mastering Telesales Stanis Benjamin	$544	$680	2		07-08
Mastering Telesales (evening class) Stanis Benjamin	$544	$680	1	28
Qualifying Real Prospects and Disqualifying The Usual Suspects Joel Lin / Raymond McConnell	$384	$480	1		06
Qualifying Real Prospects and Disqualifying The Usual Suspects (evening class) Joel Lin / Raymond McConnell	$384	$480	1		25
Sponsorship Selling - How to Pitch and Win The Deal Sandy Cheung	$336	$420	1		25
Successful Channel Management Dr Donald Tan	$624	$780	2	15-16			15-16
Techniques to Closing Sales Stanis Benjamin	$336	$420	1		01
Techniques to Closing Sales (evening class) Stanis Benjamin	$336	$420	1		07
Marketing
4-hr Applying Predictive Analytics to Marketing Raymond Au / Dr Han Dongling	$200	$250	1	23
4-hr Customer-Product Segmentation and Market Basket Analysis Using Data Mining Raymond Au / Dr Han Dongling	$200	$250	1	24
4-hr Extracting Insights from Textual Information Using Text Mining Raymond Au / Dr Han Dongling	$200	$250	1	24
4-hr Fundamentals of Data Mining Raymond Au / Dr Han Dongling	$200	$250	1	23
4-hr Search Engine Marketing (SEM) Ang Eu Gene	$200	$250	1			03
4-hr Search Engine Optimisation (SEO) Fabian Lim	$200	$250	1			03
Advertising & Promotion on a Shoestring Budget Pamela Wigglesworth	$544	$680	2		21-22
Brand Equity & Positioning Dr Donald Tan	$624	$780	2	27-28			21-22
Challenger Brands: Competing Against the Leader Mário Braz de Matos	$624	$780	2			22-23
Creating Successful Innovation for Marketers Mário Braz de Matos	$624	$780	2		11-12
Developing A Strategic Marketing Plan Cecilia Sim	$624	$780	2			03-04
Developing A Strategic Marketing Plan (evening class) Cecilia Sim	$624	$780	1		21
Developing Digital Media Strategies Martin Ross	$544	$680	2			25-26
Digital Marketing Bootcamp Martin Ross	$336	$420	1			12
Driving Sales Through Design Mário Braz de Matos	$624	$780	2	13-14
Effective Marketing Strategies Cecilia Sim	$624	$780	2		13-14
Effective Trade Marketing Graham Carter	$624	$780	2	27-28
Financial Justification for Sales & Marketing Initiatives Grace Chow	$544	$680	2		14-15
Marketing Fundamentals Dr Bob Foo	$624	$780	2		04-05
Maximising the Effectiveness of Print Ads Geoff Tan	$432	$540	1		22
Optimising Your Marketing Communications Pamela Wigglesworth	$544	$680	2	07-08		09-10
Pay-Per-Click (PPC) Marketing Ang Eu Gene	$336	$420	1			25
Search Engine Optimisation (SEO) Fabian Lim	$336	$420	1			26
Social Media Marketing (SMM) Dr Jon Chin	$336	$420	1			24
Strategic Marketing Management Dr Donald Tan	$624	$780	2	01-02			28-29
Trade Show Marketing Andrew Ng	$624	$780	2		07-08
Communications
4-hr Crafting Press Releases for Maximum Impact Robert Conceicao	$200	$250	1			02
4-hr Negotiation Strategies: Control the Outcome Maria Kassova	$200	$250	1		15
4-hr When the Media comes a-calling: Your Rights & Tips Robert Conceicao	$200	$250	1			02
Copywriting for Marketing Materials Gael Lee	$624	$780	2		07-08
Copywriting for Marketing Materials (evening class) Gael Lee	$624	$780	1			30
Creating Newsletters for Maximum Impact Valerie Valberg-Yeoh	$624	$780	2		05-06
Cross Cultural Communications Sharlyn Stafford	$384	$480	1			08
Dealing with Diversity at the Workplace Braema Mathi	$624	$780	2	29-30
Effective Communication for Increased Productivity Lotte Poole	$624	$780	2				09-10
Effective Presentation Skills Sharlyn Stafford/ Shirley Han	$704	$880	2		21-22		15-16
Generations @ Work Shirley Han	$336	$420	1		08		01
Grammar for Better Business Communication Valerie Valberg-Yeoh	$544	$680	2	16-17		11-12
How To Be an Effective Master of Ceremony Ross Sarpani	$384	$480	1		14
Managing Media Relations James Suresh	$624	$780	2			10-11
Master Class in Public Relations Gregory Tan	$704	$880	2		26-27
Mastering Corporate Communications Braema Mathi	$624	$780	2	29-30
Mastering Web Copy Lotte Poole	$624	$780	2	02-03			13-14
Pitch for a Good Story in the Media Robert Conceicao	$384	$480	1		25
Staying on Top of a Crisis with Effective Communications Braema Mathi	$432	$540	1				03
Strategic PR Communications Gregory Tan	$432	$540	1			24
The Power of Persuasion Sharlyn Stafford / Shirley Han	$624	$780	2			11-12
Understanding & Applying EQ James Suresh	$336	$420	1				08
Workplace Interpersonal Skills Cecilia Sim	$544	$680	2	29-30		08-09
Writing for Publications Gael Lee	$624	$780	2	16-17			16-17
Service Excellence
Managing Difficult Customers Samantha Sim	$336	$420	1			10
Managing Difficult Customers (evening class) Samantha Sim	$336	$420	1		19
Powerful Telephone Techniques Stanis Benjamin	$544	$680	2			29-30
Service Recovery Strategy Samantha Sim	$544	$680	2				29-30
Event Management
Events Marketing Essentials - Enhance Your Marketing Mix Sandy Cheung	$544	$680	2			01-02
Executive Certificate in Event Management University of Technology Sydney	$1840	$2300	4	21-24
Planning & Managing Events James Suresh	$624	$780	2	08-09			06-07
Strategies of Event Marketing & Sponsorship Sandy Cheung	$336	$420	1			22
Trade Show Exhibition Success - Strategies to Yield More Leads and Sales Sandy Cheung	$336	$420	1	03		16
Business Management
Business Risks Management Grace Chow	$624	$780	2			11-12
Finance for Non-Finance Professionals Grace Chow	$624	$780	2		28-29
Leadership
Change Management Ross Swan	$624	$780	2	20-21		29-30
Coaching Skills for Line Managers Lotte Poole	$384	$480	1	06			15
Creating High Performance Teams Ross Swan	$624	$780	2		18-19
Moving Between Counselling and Coaching Rodney Woulfe	$624	$780	2		21-22
New Managers' Leadership Bootcamp Tremaine du Preez	$704	$880	2		11-12
Personal Effectiveness
4-hr Goal Setting: Breaking Goals for Greater Success Maria Kassova	$200	$250	1		15
Achieving Work Life Balance James Suresh	$336	$420	1		20
Confidence Boosting: Pushing Yourself for Greater Results and Higher Success Maria Kassova	$384	$480	1			24
Critical Thinking in Decision-Making Tremaine du Preez	$704	$880	2		13-14
Effective Problem-Solving & Decision-Making Samantha Sim	$336	$420	1			11
Innovation @ Work James Suresh	$336	$420	1				01
Managing Stress and Achieving Wellness James Suresh	$544	$680	2		07-08
Self-Motivation and Attracting Success Rodney Woulfe	$336	$420	1			19
Time & Stress Management Samantha Sim	$336	$420	1				28
Toughen Up Your Emotional Resilience Rodney John Woulfe	$336	$420	1	17			13
Evening Courses
Copywriting for Marketing Materials (evening class) Gael Lee	$624	$780	1			30
Developing A Strategic Marketing Plan (evening class) Cecilia Sim	$624	$780	1		21
Effective Selling Skills for Maximum Results (evening class) Cecilia Sim	$544	$680	1	16
Managing Difficult Customers (evening class) Samantha Sim	$336	$420	1		19
Mastering Telesales (evening class) Stanis Benjamin	$544	$680	1	28
Qualifying Real Prospects and Disqualifying The Usual Suspects (evening class) Joel Lin / Raymond McConnell	$384	$480	1		25
Techniques to Closing Sales (evening class) Stanis Benjamin	$336	$420	1		07

"We are committed to delivering the highest standard and quality of Professional Learning & Development Programmes at pace with the dynamic changes of the business world."

Notes:

The above listing of public programmes may also be conducted for private group learning at venue of clients’ choice with a minimum of 8 participants. Fees will be quoted by request.
MIS Member Discount: Corporate and Individual Members of MIS will be entitled to 20% discount on all courses.
Group Discount: Companies will be entitled to 5% discount for group registration of 3 or more participants in the same course on the same date.
SDF Funding: Company-sponsored participants may apply for SDF for our SDF-approved courses. Please check on the respective course outlines. Eligibility criteria apply for SDF funding. Visit www.skillsconnect.gov.sg for details.
Fee includes lunch, refreshments, workshop materials and a certificate of participation.
All courses will be conducted at the Institute premise located on 51 Anson Road, Anson Centre #03-53, unless otherwise stated.
Courses are conducted from 9.00am to 5.00pm.
All cheque payments should be crossed and made payable to “Marketing Institute of Singapore Training Centre”.
For foreign currency payments, bank charges will be borne by customers.
For detailed information of courses, please click on the respective course titles.
Courses can be custom-designed to meet the unique & specific training needs of your department or organisation. Please call us at 6327 7583/ 586 for a discussion, or email seminars@mis.org.sg.