Professional Diploma in Asia-Pacific Marketing (Part-Time)
Jointly developed with: 
Introduction
Asia is a volatile region with rapid changes occuring continuosly. It is therefore imperative to have an understanding of the current business practices within the Asia market, and make projections of future trends.
Marketing Institute of Singapore and NUS Extension have jointly developed the Professional Diploma in Asia-Pacific Marketing (PDM (Asia-Pacific)) programme for professionals who wish to have a good understanding of marketing practices in the Asian region.
Programme Objective
The objective of PDM (Asia-Pacific) is to equip participants with a sound knowledge of the marketing process, as well as knowledge of diverse business practices within the Asia markets. Participants will be taught to analyse specific marketing cases on Asian countries.
ADVANCEMENT TO THE CERTIFIED PROFESSIONAL MARKETER (ASIA-PACIFIC) STATUS
Asia Marketing Federation (AMF)
The AMF was established in 1991 with the objective of furthering economic development in Asia through regional co-operation in information exchange on new marketing concepts and experience, technologies and research. Members of the AMF currently comprise the national marketing associations of Hong Kong, India, Indonesia, Japan, Malaysia, Mongolia, New Zealand, Pakistan, Canada, Philippines, Sri Lanka, Taiwan, Thailand, Singapore, South Africa, Bangladesh and South Korea. The AMF education headquarters is based in Singapore.
Certified Professional Marketer or CPM (Asia) Status
The
CPM (Asia)
is the formal endorsement of professional status for marketing professionals who have already attained a competent level of academic and practical understanding of marketing in the Asian region. This professional status is conferred by the AMF and is endorsed by the national marketing bodies in Asia.
Your Route to the CPM (Asia) Status
To obtain this professional status, marketers are required to:
- Successfully complete the
CPM (Asia)
qualifying examinations and
- Possess at least 5 years of practical marketing experience in any of the Asian countries.
The AMF reserves the right to vary the above requirements and selection is at their sole discretion.
Award of the CPM (Asia) Status
Holders of the
CPM (Asia)
professional qualification are entitled to use the designation "CPM (Asia)” on their business cards and letterheads. In order to continue to use this designation, holders of the
CPM (Asia)
qualification have to continue to be the members of the AMF. To be a member of the AMF, individuals need only be a member of their local marketing association. Members of all local marketing associations are members of the AMF.
Programme Structure & Curriculum
The PDM (Asia-Pacific) syllabus is modeled after the Certified Professional Marketer or
CPM (Asia)
qualifying examinations. The programme is also designed to prepare participants to sit for this qualifying examination in:
| Modules Code |
Modules |
PDM001
PDM002
PDM003
PDM004
PDM005
|
Marketing Research
Marketing Communications
Marketing Strategy
Asia-Pacific Business
Asia-Pacific Marketing Management |
The seminar for each of the above five modules will be conducted over four consecutive weekends. All seminars will be conducted from 6.00pm to 10.00pm on Fridays and 2.00pm to 6.00pm on Saturdays with a total of 32 contact hours per module.
Seminars are conducted by qualified and experienced local lecturers approved by the institute.
Examinations & Assessment
All students are required to sit for a written examination for all modules at the end of each semester. Students must fulfil the attendance requirement of at least 75% for each module before they are considered eligible to take the end-of-semester examinations.
The candidate will be allowed to sit for the supplementary examination(s) for the module(s) that they have failed in the main examination. However, a supplementary examination fee of
S53.50 (incl. 7% GST) per module is applicable.
To repeat a failed module, a student must attend classes and pay a course fee of
S$706.20 (incl. 7% GST)
per Marketing Module and
S$914.85 (incl. 7% GST)
per Asia Pacific module before he/she is considered eligible to take the examinations.
There is no limit to the number of times a student may re-sit any module. However, a student must complete the PDM course within three years of registration, which is from the commencement of the first semester.
All examination questions and the marking of scripts will be moderated and/or examined by the Marketing Institute of Singapore Board of Studies before they are released to students. The decision of the Board is final and no correspondence will be entertained.
Award of Certificate
Students who have completed all necessary course works, successfully passed all required modules and met all financial obligations to the institute shall be awarded the Professional Diploma in Asia –Pacific Marketing and be allowed to use the designatory letters “Prof Dip M (Asia-Pacific)” after their name.
Entry Requirements
All applicants must possess:
- A degree or similar professional qualifications from a recognised university/institution, OR
- A diploma from a polytechnic with at least 2 years of working experience,
The Marketing Institute Board of Studies and NUS Extension reserve the right to change the above requirements and selection at their sole discretion.
Course Fees
The full course fee of S$3,690.00 (subject to prevailing GST rates) is payable prior to the course commencement. Individuals qualify to pay a discounted rate of S$3,553.47 only if they are NUS Alumni, and are enrolling for all 5 modules. All fees are to be paid before the commencement of the first module.
A non-refundable application processing fee of
S$32.10 (incl. 7% GST) is chargeable upon application and submission of documents.
The course fees cover course materials and tuition by local tutors and DOES NOT include textbooks and other miscellaneous charges, if any.
The following fees apply for individuals seeking the CPM endorsement.
- One-time Registration fee - US$75.00
- AMF examination fee - US$20.00 per module
- Local one-time Registration fee - S$10.00 (subject to prevailing GST rates) for MIS members
- Local examination administration fee - S$35.00 per module (subject to prevailing GST rates)
- Marking fee - US$12.50 per module
MIS Membership
The Marketing Institute of Singapore is a professional body for sales and marketing practitioners. All successful applicants must be individual members of the Institute. The following discounted membership charges apply:
- Entrance fee of
S53.50 (incl. 7% GST)
- Annual Subscription fee of
S53.50 (incl. 7% GST)
Financial Assistance
Bank Loans
For Singapore Citizens and Permanent Residents, please refer to Study Loans for information on the various bank loans available.
CaseTrust for Education
The Marketing Institute of Singapore unequivocally supports the Consumer Association of Singapore's (CASE) transparency guidelines and policies to demonstrate fairness in all dealings with all our students. We are committed to adhere with full integrity in all matters, including issues related to course entry pre-requisites, course details, enrolment information, student contracts, refund of course fees, as well as transfer and withdrawal regulations.
Hence, it is mandatory that all students, or legal guardians if the student is under the age of 21, must sign the CASE Standard Student Contract with the institute prior to the enrolment of each programme. Refer to CaseTrust for Education for more information.
Withdrawal, Deferment & Refund
Marketing Institute of Singapore is also committed to adhere with full integrity the announced Marketing Institute of Singapore Refund Policy that is communicated in its student contract, student handbook, and website, amongst others. Please refer to the Refund Policy for further information.
Changes & Amendments
The Marketing Institute of Singapore reserves the rights to vary, change and amend the module content, entry requirements, course fees, curriculum, examination rules and regulations, lecturers, lecture date, venue and other aspects of the course at any time prior to and during the running of the modules.
Application Procedures:
An applicant must complete the prescribed PDM application form and return it together with the following documents:
- CERTIFIED TRUE COPIES of educational certificates/degrees/diplomas Certification may be made by your company or at Marketing Institute of Singapore, in which case, the originals must be presented for verification.
- Two passport-sized photographs.
- A crossed cheque of
S$32.10 (incl. 7% GST) for the application processing fee (non-refundable) made payable to “MIS Training Centre”.
Payment by Cash, NETS and credit cards are accepted at the institute.
The completed application form and supporting documents should be submitted to:
Marketing Institute of Singapore Training Centre
The Sales & Marketing Department (Education)
10 Raeburn Park, Block C Singapore 088702
Contact Sharon at 6411 1712, Dave at 6411 1715 or Lisha at 6411 1713 for more information.
DISCLAIMER
The information above is subject to change. In particular, the Marketing Institute of Singapore reserves the right to change the content and/or method of assessment of study, to withdraw any unit of study and/or vary arrangements for any part of the programme. |