Certificate & Diploma Programmes

 

Diploma in Sales & Marketing (Part-Time)

Introduction

This Diploma in Sales and Marketing (DSM) is a professional marketing programme specially designed for those who wish to upgrade their knowledge and skills in sales and marketing, and to further their career. Hence, it is widely recognised in Singapore as the professional sales or marketing manager’s passport to a career in sales or marketing for over 20 years.

The diploma is one of the institute's flagship programmes and regarded as the leading programme of its class in Singapore.

Programme Objective

The DSM programme aims to provide students with a managerial orientation towards sales and marketing. It covers all relevant topics that informed sales and marketing professional needs to know, as well as providing insights to issues faced in strategic, tactical and administrative marketing.

Programme Structure & Curriculum

This is an 18 months part-time programme. The details are as follows:

Semester Modules Code
Modules
I
DSM 101
DSM 301
Marketing Principles
Management and Organisation
II
DSM 103
DSM 201
Business Economics
Consumer Behaviour
III
DSM 202
DSM 203
Financial and Managerial Accounting
Sales Management
IV
DSM 102
DSM 302
DSM 401
Statistics for Marketing
Marketing Practices and Business Law
International Marketing
V
DSM 303
DSM 402
DSM 403
Marketing Research
Marketing Communications
Strategic Marketing:
Case Analysis and Decisions

This programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held two to three times a week from 7.00pm to 10.00pm on weekdays or 2.00 pm to 5.00 pm on Saturdays with a total of 36 contact hours per module. Weekly lectures are conducted by qualified and experienced local lecturers approved by the institute.

Examinations & Assessment

All students are required to sit for a written examination for all modules at the end of each semester. Students must fulfil the attendance requirement of at least 75% for each module before they are considered eligible to take the end-of-semester examinations.

The candidate will be allowed to sit for the supplementary examination(s) for the module(s) that they have failed in the main examination. However, a supplementary examination fee of S$53.50 (incl. 7% GST) per module is applicable.

To repeat a failed module, a student must attend classes and pay a course fee of S$406.10 (incl. 7% GST) per module before he/she is considered eligible to take the examinations.

There is no limit to the number of times a student may re-sit any module. However, a student must complete the DSM course within five years of registration, which is from the commencement of the first semester.

All examination questions and the marking of scripts will be moderated and/or examined by the Marketing Institute of Singapore Board of Studies before they are released to students. The decision of the Board is final and no correspondence will be entertained.

Award of Certificate

Students who have completed all necessary course works, successfully passed all required modules and met all financial obligations to the institute shall be awarded the Diploma in Sales and Marketing and be allowed to use the designatory letters “Dip S M” after their names.

Entry Requirements

All applicants must possess:

  • MIS Certificate in Sales and Marketing (CSM)
  • 5 GCE ‘O’ level credits
  • 3 GCE ‘O’ level credits with minimum 3 years working experience
  • Higher National ITE Certificate (Higher NITEC)/ITC
  • LCCI Diploma in Marketing (Level 3) with 3 GCE ‘O’ level credits and minimum 2 years of working experience

Those who do not have the above qualifications but have years of working experience will be considered on a case-by-case basis.

The Marketing Institute of Singapore Board of Studies reserves the right to change the above requirements and selection at their sole discretion.

Course Fees

Fees are payable by installments:

Installment
Fees
7% GST
Total
I
S$759.07
S$53.13
S$812.20
II
S$759.07
S$53.13
S$812.20
III
S$759.07
S$53.13
S$812.20
IV
S$1,138.50
S$79.70
S$1,218.20
V
S$1,138.50
S$79.70
S$1,218.20
Total
S$4,554.21
S$318.79
S$4,873.00

 

A non-refundable application processing fee of S$32.10 (incl. 7% GST) is chargeable upon application and submission of documents.

The course fees cover course materials and tuition by local tutors and DOES NOT include textbooks and other miscellaneous charges, if any.

MIS Membership

The Marketing Institute of Singapore is a professional body for sales and marketing practitioners. All successful applicants must be individual members of the Institute. The following discounted membership charges apply:

  • Entrance fee of S$53.50 ( incl. 7% GST)
  • Annual Subscription fee of S$53.50 ( incl. 7% GST)

Financial Assistance

Skills Development Fund (SDF)

The DSM programme is supported by the Skills Development Fund under the Pre-approved scheme. Students on company sponsorship will be eligible for a subsidy of 80% of the course fees. Log on to Singapore Workforce Development Agency (WDA) at http://app.wda.gov.sg for more information.

NTUC Surrogate Employer Programme (NTUC-SEP)

The DSM programme is approved for funding by the National Trade Union Congress (NTUC) for up to 80% of the course fees. Log on to www.ntuc.org.sg for more information.

Bank Loans

For Singapore Citizens and Permanent Residents, please refer to Study Loans for information on the various bank loans available.

CaseTrust for Education

The Marketing Institute of Singapore unequivocally supports the Consumer Association of Singapore's (CASE) transparency guidelines and policies to demonstrate fairness in all dealings with all our students. We are committed to adhere with full integrity in all matters, including issues related to course entry pre-requisites, course details, enrolment information, student contracts, refund of course fees, as well as transfer and withdrawal regulations.

Hence, it is mandatory that all students, or legal guardians if the student is under the age of 21, must sign the CASE Standard Student Contract with the institute prior to the enrolment of each programme. Refer to CaseTrust for Education for more information.

Withdrawal, Deferment & Refund Policy

Marketing Institute of Singapore is also committed to adhere with full integrity the announced Marketing Institute of Singapore Refund Policy that is communicated in its student contract, student handbook, and website, amongst others. Please refer to the Refund Policy for further information.

Changes & Amendments

Then Marketing Institute of Singapore reserves the right to vary, change and amend the module content, entry requirements, course fees, curriculum, examination rules and regulations, lecturers, lecture date, venue and other aspects of the course at any time prior to and during the delivery of the modules.

Application Procedures

An applicant must complete the prescribed DSM application form and return it together with the following documents:

  1. CERTIFIED TRUE COPIES of educational certificates/degrees/diplomas Certification may be made by your company or at Marketing Institute of Singapore, in which case, the originals must be presented for verification.
  2. Two passport-sized photographs.
  3. A crossed cheque of S$32.10 (incl. 7% GST) for the application processing fee (non-refundable) made payable to " MIS Training Centre ". Payment by Cash, NETS and credit cards are accepted at the institute

The completed application form should be submitted to:

Marketing Institute of Singapore Training Centre
The Sales & Marketing Department (Education)
10 Raeburn Park, Block C Singapore 088702

Contact Sharon at 6411 1712, Dave at 6411 1715 or Lisha at 6411 1713 for more information.

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DISCLAIMER

The information above is subject to change. In particular, the Marketing Institute of Singapore reserves the right to change the content and/or method of assessment of study, to withdraw any unit of study and/or vary arrangements for any part of the programme.