Graduate Diploma in Brand Management (Part-time)
Introduction
Strong and powerful brands have a dramatic impact on purchasing decision and can build customer loyalty and improve profitability.
As a result, there is an increasing interest in branding in recent years in the Asia-Pacific region, as organisations become more aware of the significance of building strong and powerful brands which transcends industries and provide an organisation with one of its most valuable assets.
The Graduate Diploma in Brand Management (GDBR) is suitable for both business and non-business university graduates seeking to acquire specific skills to differentiate themselves from other graduates. The programme would also appeal to those already in the work force intending to enhance their skills in this area.
Programme Objective
The GDBR programmes is aimed at providing a sound understanding and competent level of brand knowledge and skills essential in analysis, planning, implementation and decision-making so as to build brand equity. The outcome is that students are well-fitted to work in the branding and marketing world.
Programme Structure & Curriculum
Flexibility for modular sign-ups are available for Graduates of the MIS Graduate Diploma Programmes. This 12-month part-time programme covers 6 modules over three semesters:
Semester |
Modules Code |
Modules |
I |
GDBR 101 |
Marketing Management |
II |
GDBR 103 |
Advertising and Integrated Brand Communications Brand Strategy |
III |
GDBR 202 |
Strategic Brand Management |
This programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held two to three times a week from 7.00pm to 10.00pm on weekdays or 2.00 pm to 5.00 pm on Saturdays with a total of 36 contact hours per module. Weekly lectures are conducted by qualified and experienced local lecturers approved by the institute.
Examinations & Assessment
All students are required to sit for a written examination for each modules at the end of each semester. Students must fulfil the attendance requirement of at least 75% for each module before they are considered eligible to take the end-of-semester examinations.
Candidate will be allowed to sit for the supplementary examination(s) for the module(s) that they have failed in the main examination. However, a supplementary examination fee of S53.50 (incl. 7% GST) per module is applicable.
To repeat a failed module, a student must attend classes and pay a repeat fee of S$583.15 (incl. 7% GST) per module and attend classes before he/she is considered eligible to take the examination.
Students may repeat any single module up to a maximum of two times. However, the student must complete the GDBR programme within three years from the intake he/she is registered in.
All examination questions and the marking of scripts will be moderated and/or examined by the institute's Board of Studies before they are released to students. The decision of the Board is final and no correspondence will be entertained.
Award of Certificate
Students who paid all the necessary fees and passed all examinations shall be awarded the Graduate Diploma in Brand Management and be allowed to use the designatory letters “Grad Dip Brand Mgmt” after their names.
Entry Requirements
All applicants must possess:
- A degree or similar professional qualifications from a recognised university/institution, OR
- A diploma from a local polytechnic with at least 2 years of working experience,
The Marketing Institute of Singapore Training Centre Board of Studies reserves the right to change the above requirements and selection at its sole discretion.
Course Fees
Fees are payable in three instalments and must be settled prior to the commencement of each semester:
Installment |
Fees |
7% GST |
Total |
I |
S$1,090.00 |
S$76.30 |
S$1,166.30 |
II |
S$1,090.00 |
S$76.30 |
S$1,166.30 |
III |
S$1,090.00 |
S$76.30 |
S$1,166.30 |
Total |
S$3,270.00 |
S$228.90 |
S$3,498.90 |
A non-refundable application processing fee of S$214.00 (incl. 7% GST) is chargeable upon application and submission of documents.
The course fees cover course materials and lesson delivery by local tutors and DOES NOT include textbooks and other miscellaneous charges, if any.
MIS Membership
The Marketing Institute of Singapore is a professional body for sales and marketing practitioners. All successful applicants must be affiliate members of the Institute.
Financial Assistance
Bank loan
For Singapore Citizens and Permanent Residents, please refer to Study Loans for information on the various bank loans available.
CaseTrust for Education
The Marketing Institute of Singapore unequivocally supports the Consumer Association of Singapore's (CASE) transparency guidelines and policies to demonstrate fairness in all dealings with all our students. We are committed to adhere with full integrity in all matters, including issues related to course entry pre-requisites, course details, enrolment information, student contracts, refund of course fees, as well as transfer and withdrawal regulations.
Hence, it is mandatory that all students, or legal guardians if the student is under the age of 21, must sign the CASE Standard Student Contract with the institute prior to the enrolment of each programme. Refer to CaseTrust for Education for more information.
Withdrawal, Deferment & Refund Policy
Marketing Institute of Singapore is also committed to adhere with full integrity the announced Marketing Institute of Singapore Refund Policy that is communicated in its student contract, student handbook, and website, amongst others. Please refer to the Refund Policy for further information.
Changes & Amendments
The Marketing Institute of Singapore reserves the right to vary, change and amend the module content, entry requirements, course fees, curriculum, examination rules and regulations, lecturers, lecture date, venue and other aspects of the course at any time prior to and during the delivery of the modules.
Application Procedures
For Local Student:
An applicant must complete the prescribed Full-Time Programme application form and return it together with the following documents:
- CERTIFIED TRUE COPIES of educational certificates/degrees/diplomas Certification may be made by your company or at the Marketing Institute of Singapore Training Centre , in which case, the originals must be presented for verification.
- One passport-sized photographs.
- Payment of S$214.00 (incl. 7% GST) as the application processing fee (non-refundable). Please make cheque payable to " MIS Training Centre ". Payment of all fees may be made using cash, cheque, NETS and all major credit cards.
The completed application form and supporting documents should be submitted to:
Marketing Institute of Singapore Training Centre
The Sales & Marketing Department (Education)
10 Raeburn Park, Block C, #01-33/ 02-33, Singapore 088702
Contact Jasmin at 6411 1712 or Paul at 6411 1713 or Baron at 6411 1714 for more information.
Downloads
Disclaimer
The information above is subject to change. In particular, the Marketing Institute of Singapore reserve the right to change the content and/or method of assessment of study, to withdraw any unit of study and/or vary arrangements for any part of the programme.
