Bachelor of Arts (Hons) Marketing Management (Full-Time)
Awarded by:
Introduction
Marketing is one of the biggest, most dynamic and exciting areas of modern business. It is also the most critical discipline within any organisation. Quite simply, without effectively managed marketing, no twenty-first century business can hope to move forward or focus on the needs of its customers. Hence, this field offers individuals a hugely satisfying and varied career choice. The Bachelor of Arts (Hons) in Marketing Management equips you with relevant skills such as understanding buyer behaviour and strategising marketing campaigns to make a real difference to the way customers perceive and experience an organisation.
This programme is conducted in partnership with the Newcastle Business School (NBS), which is a part of Northumbria University, Newcastle, UK. The delivery is the same as in UK; with identical course content, contact hours and examination procedures.
Northumbria University is best known for its highly rated, practical courses and research programmes. It is a modern, government recognised university with strong industrial and professional connections in the UK and around the world. Northumbria University is one of the largest universities in Britain and courses offered are designed to prepare students for career success. Many Northumbria graduates have become leaders in their profession, including our most famous Honorary Graduate, Rt Hon Tony Blair MP, Ex-British Prime Minister.
This programme is recognised by the Public Service Division in Singapore . For more information on this, please visit http://www.vog.gov.sg/data/StaticContent/WhatYouShouldKnow-accreditation.htm or www.northumbria.ac.uk for more information.
Programme Objective
This degree provides students with the knowledge, skills and experience to enter or progress in this exciting, fast moving and rewarding business discipline. The overall aim is to equip students with knowledge and understanding of the key functional areas of marketing. It also develops the skills, adaptability and creativity to enable graduates to handle all the key functional areas of this critical, demanding and varied business sector.
Programme Structure & Curriculum
This Direct Honours programme is offered on both full-time and part-time basis. The Marketing Institute of Singapore Training Centre and Northumbria University offer only the final year of the Bachelor of Arts (Hons) in Marketing Management programme in Singapore.
This programme consists of five modules and one professional project.
Modules Code |
Modules |
| SM0374 |
Strategic Management and Leadership |
| MK0385 |
Buyer Behaviour and Integrated Marketing Communications |
| MK0388 |
Marketing Management and Strategy |
|
MK0387 |
Direct and Online Marketing |
FN0360 |
Ethics and Governance |
NX0315 |
Professional Project |
These programmes involve lectures, group discussions, case studies and presentations by students. Weekly lectures are conducted by qualified and experienced local lecturers approved by Northumbria University . Classes are usually held four to six times a week from 9.30am to 12.30pm, and/or from 2.00pm – 5.00pm on weekdays.
Examinations & Assessment
Assessment is either by coursework and/or written examination, depending on the requirements of each module. Students must fulfil the minimum attendance requirement of at least 90% (for full-time) for each module before they are allowed to submit their coursework for assessment or considered eligible to take the prescribed examination.
The decision to grant students, should they fail a module, a rework of coursework or a supplementary examination is at the sole discretion of the university's examination boards. However, a marking/supplementary examination fee per module is applicable.
A student must complete the programme within five years of registration, starting from the commencement of the first semester. Assessment will be in accordance with the academic regulations of Northumbria University as set out in the Assessment Regulations for Northumbria Awards (ARNA). The Module Examination Board and the Progression and Awards Board will determine the appropriateness of assessment, student progression and classification.
Award of Certificate
Students who have completed all necessary course works, successfully passed all required modules and met all financial obligations to the institute and Northumbria University shall be awarded the Bachelor of Arts (Hons) Marketing Management by Northumbria University and be allowed to use the designatory letters “BA (Hons) Marketing Management” respectively after their names.
Entry Requirements
The institute's Board of Studies will assess all qualifications and admit students into the final year of the BA (Hons) Marketing Management programme.
- MIS Diploma in Business Management
- MIS Diploma in Sales and Marketing
- MIS Diploma in Marketing Management AND Advanced Diploma in Marketing Management
- Business or related Diploma from Local Polytechnics
- Other related Diploma PLUS Advanced and/or Higher Diploma in business are considered on a case-by-case basis
Students without the relevant qualifications would be required to undertake the MISTC Diploma in Business Management / Diploma in Sales and Marketing / Diploma in Marketing Management and/or Advanced Diploma in Marketing Management, which is the equivalent of the 1st and 2nd years of both Bachelor programmes.
The Marketing Institute of Singapore Training Centre Board of Studies reserves the right to change the above requirements and selection at their sole discretion.
English Language Requirements
All applicants will be required to demonstrate competence in English. Qualifications which are accepted as satisfying the Northumbria University’s English requirement will include the following:
- GCE English Language ‘O’ Level with grade C or better
- GCE English Language ‘A’ Level with grade E or better
- GCE General Paper with grade C or better
- International English Language Testing Systems (IELTS) – An overall band of 6.0 with a minimum band of 6.0 for writing, 6.0 for speaking, 5.5 for listening and 5.5 for reading
- Test of English as a Foreign Language (TOEFL) score of at least 550. Other English qualifications will be assessed on a case of case basis.
- MIS English Preparatory Programme Level 1 to 4.
Other English qualifications will be assessed on a case-by-case basis.
Northumbria University reserves the right to change the above requirements and selection at their sole discretion.
Course Fees
Fees are payable by installments:
Installment |
Fees |
7% GST |
Total |
I |
S$5,900.00 |
S$413.00 |
S$6,313.00 |
II |
S$5,900.00 |
S$413.00 |
S$6,313.00 |
Total |
S$11,800.00 |
S$826.00 |
S$12,626.00 |
The course fees cover course materials and tuition by local tutors and DOES NOT include textbooks and other miscellaneous charges, if any.
MIS Membership
The Marketing Institute of Singapore is a professional body for sales and marketing practitioners. All successful applicants must be individual members of the Institute.
Financial Assistance
Bank loan
For Singapore Citizens and Permanent Residents, please refer to Study Loans for information on the various bank loans available.
CaseTrust for Education
The Marketing Institute of Singapore Training Centre unequivocally supports the Consumer Association of Singapore's (CASE) transparency guidelines and policies to demonstrate fairness in all dealings with all our students. We are committed to adhere with full integrity in all matters, including issues related to course entry pre-requisites, course details, enrolment information, student contracts, refund of course fees, as well as transfer and withdrawal regulations.
Hence, it is mandatory that all students, or legal guardians if the student is under the age of 21, must sign the CASE Standard Student Contract with the institute prior to the enrolment of each programme. Refer to CaseTrust for Education for more information.
Changes & Amendments
The Marketing Institute of Singapore Training Centre reserves the right to vary, change and amend the module content, entry requirements, course fees, curriculum, examination rules and regulations, lecturers, lecture date, venue and other aspects of the course at any time prior to and during the delivery of the modules.
Application Procedures
An applicant must complete the application form and return it together with the following documents:
For Local Students:
- CERTIFIED TRUE COPIES of educational certificates and transcripts may be made by your school or at Marketing Institute of Singapore Training Centre, in which case, the originals must be presented for verification.
- Two passport-sized photographs.
- Payment of S$214.00 (incl. 7% GST) for part-time studies as the application processing fee (non-refundable). Please make cheque payable to “MIS Training Centre”.
The completed application form and all relevant documents should be submitted to:
Marketing Institute of Singapore Training Centre
Admissions Department
10 Raeburn Park, Block C
#01-33
Singapore 088702
Contact Paul at 6411 1713 or Baron at 6411 1714 for more information.
For International Students:
An applicant must complete the prescribed Full-Time Programme application form and return it together with the following documents:
- Two copies of the Full-Time Programme Application Form, Form 16 and Form V36 – duly completed and signed by applicant at the relevant sections (the first set of forms must be original. The second set may be photocopies of the original set).
- Four recent passport-sized photographs (colour / black & white);
- Applicant’s official birth certificate (original copy);
- Applicant’s certified / notarized copies of highest educational certificates and result transcripts; (original copy);
- Applicant’s parents’ employment letter (including position, salary and period of work). This document can be issued by the company which he/she works for. A English version must attached if the employment letter is not written in English; (This employment letter is needed for Visa required country only);
- Applicant’s Passport photocopy and Personal particular page of applicant’s travel document (photocopy);
- Documentary proof of financial ability at minimum of S$30,000 (ie, equal to RMB150,000 or R$750,000.00) for more than half a year in the form of bank statements / fixed deposit accounts / saving accounts (original copy). (Documentary proof of financial ability is needed for Visa required country only);
The completed application forms and supporting documents should be submitted to:
Please contact Sebestian Tan at 6411 1710 for more information.
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Disclaimer
The information above is subject to change. In particular, the Marketing Institute of Singapore Training Centre reserve the right to change the content and/or method of assessment of study, to withdraw any unit of study and/or vary arrangements for any part of the programme.
