DIPLOMA IN SALES AND MARKETING MANAGEMENT (PART-TIME)
Introduction
This Diploma in Sales and Marketing Management (DSMM) is a professional marketing programme specially designed for those who wish to upgrade their knowledge and skills in sales and marketing, and to further their career. Previously known as DSM, it is widely recognised in Singapore as the professional sales or marketing manager's passport to a career in sales or marketing for over 20 years.
The change of the award name to include “management” effective from 2011 provides an accurate representation of the management orientation subjects in the programme.
The diploma is one of the Institute's flagship programmes and regarded as the leading programme of its class in Singapore.
Programme Objective
The DSMM programme aims to provide students with a managerial orientation towards sales and marketing. It covers all relevant topics that an informed sales and marketing professional needs to know, as well as providing insights to issues faced in strategic, tactical and administrative marketing.
Programme Structure & Curriculum
This 18-month part-time programme covers 12 modules over 5 semesters. The details are as follows:
Semester |
Module Codes |
Modules |
|
I |
DSM 101 DSM 102 |
Marketing Principles Statistics for Marketing |
DSM 100 Integrated Learning |
II |
DSM 103 DSM 201 |
Business Economics Consumer Behaviour |
|
III |
DSM 202 DSM 203 |
Financial and Managerial Accounting Sales Management |
|
IV |
DSM 301 DSM 302 DSM 303 |
Management and Organisation Marketing Practices and Business Law Marketing Research |
|
V |
DSM 401 DSM 402 DSM 403 |
International Marketing Marketing Communications Strategic Marketing: Case Analysis and Decisions |
|
This programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held two to three times a week from 7.00pm to 10.00pm on weekdays or 2.00 pm to 5.00 pm on Saturdays with a total of 36 contact hours per module. Weekly lectures are conducted by qualified and experienced local lecturers approved by the Institute.
Students with work experience in Singapore may be granted exemption from DSM 100.
Examinations & Assessment
This programme involves a combination of coursework, assignments, projects, presentations and examinations / tests.
All modules contain both formative and summative assessment components. Summative assessments for each module may be based on an individual assignment, tutorials, group project and a final written examination.
Tutorials during class may take a variety of forms depending on the module and include class participation, debates, case studies and oral presentations. Take home work may also be allocated to students.
Students are required to pass the final exams (end-course assessment component) in order to be granted a passing grade for the module. A student who fails the final examination will take the supplementary examination. Should the student fail the supplementary examination, he or she is required to repeat the module.
Award of Certificate
Students who have completed all necessary course works, successfully passed all required modules and met all financial obligations to the Institute shall be awarded the Diploma in Sales and Marketing Management and be allowed to use the designatory letters “Dip S M M” after their names.
Entry Requirements
- 2 GCE ‘A’ level and 2 GCE ‘AO’ level credits.
- Higher National ITE Certificate (Higher NITEC) / ITC.
- LCCI Diploma in Marketing (Level 3).
- MISTC Certificate in Sales and Marketing (CSM).
- Upper secondary school education (year 12 or A levels equivalent)
- Matured students who do not possess the above qualifications but have relevant work experience may also be considered upon approval of partner university
Course Fees
Fees are payable by installments:
Semester |
Fees |
7% GST |
Total |
I |
S$1,280.00 |
S$89.60 |
S$1,369.60 |
II |
S$1,280.00 |
S$89.60 |
S$1,369.60 |
III |
S$1,280.00 |
S$89.60 |
S$1,369.60 |
IV |
S$1,280.00 |
S$89.60 |
S$1,369.60 |
V |
S$1,280.00 |
S$89.60 |
S$1,369.60 |
Total |
S$6,400.00 |
S$448.00 |
S$6,848.00 |
A non-refundable application processing fee of S$214.00 (incl. 7% GST ) is chargeable upon application and submission of documents.
The course fees cover course materials, lesson delivery, Fee Protection Scheme insurance fee and medical insurance fee and DOES NOT include textbooks and other miscellaneous charges, if any.
MIS Membership
The Marketing Institute of Singapore is a professional body for sales and marketing practitioners. All successful applicants must be individual members of the Institute.
Financial Assistance
Skills Development Fund (SDF)
This programme is supported by the Skills Development Fund under the Pre-approved scheme. Students on company sponsorship will be eligible for a subsidy subject to the approval of the Singapore Workforce Development Agency (WDA). For more information, visit www.skillsconnect.gov.sg.
NTUC Surrogate Employer Programme (NTUC-SEP)
Students on NTUC-SEP sponsorship will be eligible for a subsidy subject to the approval of NTUC-SEP. Log on to www.ntuc.org.sg for more information.
For all applications, please ensure the necessary documents are submitted 45 days in advance before class commencement.
Bank loan
For Singapore Citizens and Permanent Residents, please refer to Study Loans for information on the various bank loans available.
Changes & Amendments
The Marketing Institute of Singapore Training Centre reserves the right to vary, change and amend the module content, entry requirements, course fees, curriculum, examination rules and regulations, lecturers, lecture date, venue and other aspects of the course at any time prior to and during the delivery of the modules.
Application Procedures
An applicant must complete the application form and return it together with the following documents:
- CERTIFIED TRUE COPIES of educational certificates/degrees/diplomas Certification may be made by your company or at Marketing Institute of Singapore Training Centre, in which case, the originals must be presented for verification.
- One passport-sized photograph.
- A crossed cheque of S$214.00 (incl. 7% GST) for the application processing fee (non-refundable) made payable to “MIS Training Centre”. Payment by Cash, NETS and credit cards are accepted at the institute.
The completed application form and all relevant documents should be submitted to:
Marketing Institute of Singapore Training Centre
Admissions Department
10 Raeburn Park, Block C
#01-33
Singapore 088702
Please contact our sales office at (65) 6411 1711 or email education@mis.edu.sg for more information.
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Disclaimer
The information above is subject to change. In particular, the Marketing Institute of Singapore Training Centre reserves the right to change the content and/or method of assessment of study, to withdraw any unit of study and/or vary arrangements for any part of the programme.
