The Advanced Diploma in Digital Marketing is currently not being offered, stay tuned for updates.
Advanced Diploma in Digital Marketing is a professional digital marketing programme specially designed for those who wish to upgrade their knowledge and skills in digital marketing and to advance their career goal.
The Advanced Diploma in Digital Marketing programme aims to equip students with the specialised knowledge and skills to plan, implement, measure and evaluate digital marketing strategies, and how these can contribute to building and sustaining successful and integrated digital marketing campaigns.
This programme involves a combination of coursework, assignments, projects, presentations and examinations / tests. All modules contain both formative and summative assessment components. Summative assessments for each module may be based on an individual assignment, tutorials, group project and a final written examination.

Tutorials during class may take a variety of forms depending on the module and include class participation, debates, case studies and oral presentations. Take home work may also be allocated to students.

Students are required to pass the overall assessment in order to be granted a passing grade for the module. A student who fails the final examination will take the supplementary examination. However, a supplementary examination fee applies.

Should the student fail the supplementary examination, he or she is required to repeat the module. To repeat a failed module, a student must attend classes and pay a re-module course fee before he/she is considered eligible to take the examinations. In the case of non-examination modules, a student who fails the major assessment component (highest percentage weightage) will be required to re-work.
Students who have completed all necessary course works, successfully passed all required modules and met all financial obligations to the Institute shall be awarded the Advanced Diploma in Digital Marketing and be allowed to use the designatory letters Adv Dip D.M. after their names.

You are required to collect your Certificate in person within 6 months or it will be discarded after the cut-off period. Please note that you will have to apply for a replacement Certificate after the 6-month timeline. A fee will be levied for the replacement Certificate as well as Academic Transcript.

Marketing Institute of Singapore Business School (MIS Business School) is the training arm of Marketing Institute of Singapore (MIS). MIS is the one place that connects its members to the largest fraternity of Sales and Marketing professionals. And, MIS Business School students are affiliate members of this Institute.

The full benefits and services that are open to MIS members can be found at:

For more information, please e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

The Marketing Institute of Singapore Business School reserves the right to vary, change and amend the module content, entry requirements, course fees, curriculum, examination rules and regulations, lecturers, lecture date, venue and other aspects of the course at any time prior to and during the delivery of the modules.
Programme Structure & Curriculum
This is a 8-month part-time programme, covering 6 modules over 2 semesters with a total of 216 contact hours. 12 sessions are to be conducted for each module. The details are as follows:

Modules Code

Introduction to Digital Marketing
Digital Marketing Communications
Consumer Behaviour
Advanced Topics in Digital Marketing
Strategic Marketing
Capstone Project: Digital Marketing Planning and Strategy

The Delivery of Modules may not follow the sequence as depicted above.

This programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held two to three times a week. Weekly lectures are conducted by qualified and experienced local lecturers approved by the Institute.

Module Descriptions

ADD201: Introduction to Digital Marketing
This module provides students with the necessary knowledge on the use of digital marketing media and tools to plan and manage an effective digital marketing campaign. Some of the topics that will be covered:
  • digital marketing strategy development
  • environmental scanning
  • digital media channels
ADD202: Digital Marketing Communications
This module provides students with the knowledge on the current trends and practices in digital marketing communications as a result of evolving technologies and the development of societal changes. Some of the topics that will be covered:
  • different approaches and tactics for marketing and communications
  • Integration of approaches and tactics
  • Measurement using benchmarks and dashboard
ADD203: Consumer Behaviour
This module introduces students to the fundamental theories and concepts of consumer behaviour. The focus will be on understanding how consumers make decisions and the factors that influence their behaviour. Some of the topics that will be covered:
  • motivation, personality and needs
  • group and personal influences
  • shaping consumers? opinions.
ADD204: Advanced Topics in Digital Marketing
This module focuses on three major advanced topics in digital marketing: social media marketing, mobile marketing and search engine marketing. Some of the topics that will be covered:
  • techniques for employing social media as a marketing tool
  • new technologies, applications and services of mobile marketing
  • current principles and practices of search engine marketing
ADD205: Strategic Marketing
Strategic marketing focuses on the processes and concepts involved in developing market-driven strategies for the future success of an organisation. This module provides an overview of the strategic marketing process and how it can leverage on the competitive advantage of the organisation. Some of the topics that will be covered:
  • industrial, competitor and customer analysis
  • branding and marketing strategy development
  • implementation and control
ADD206: Capstone Project: Digital Marketing Planning and Strategy
This module provides students with the strategic knowledge on how to formulate a digital marketing plan to market an organisation?s brand. Students will develop their analysis and recommendations of digital marketing strategies to complete the final written plan and an oral presentation in class. Students are expected to integrate their prior knowledge gained in other modules in this final project. Some of the topics that will be covered:
  • digital marketing strategy and plan
  • digital marketing channels
  • measurement of digital marketing strategy
ADD200: Integrated Learning Project*
This module is only applicable for full-time student without at least one year of work experience in Singapore. The module emphasises on instilling core values and aims to promote holistic development of individuals outside the rigour of academic study.
Entry Requirements

All applicants must possess :

Academic Qualifications

Working Experience

Diploma from a local Polytechnic with some Business courses taken, or


MIS Business School Diploma in Business, or


Business-related Diploma or the equivalent from a recognised PEI, or


MIS Business School Diploma in Digital Marketing or the equivalent from a recognised PEI


Mature applicants can be considered on a case-by-case basis.

English requirement: At least IELTS 5.5, iBT TOEFL 46-59, or a pass in GCE 'O' level English or its equivalent. Applicants who do not meet to the English requirement must sit for MIS Business School English Placement Test and obtain a score of 80% and above; if the score obtained is below 80%, applicants must first go through MIS Business School English Preparatory Programme and pass Level 4. Applicants may also be interviewed for further assessment.

Minimum Age Requirement : 17 years old

The Marketing Institute of Singapore Business School Academic Board reserves the right to change the above requirements and selection at its sole discretion.

The course fee is at S$4601.00 (inclusive of 7% GST).
A non-refundable application processing fee of S$107.00 (inclusive of 7% GST) is chargeable upon application and submission of documents.

The course fee covers lesson delivery, Industry-wide Course Fee Protection Insurance Scheme, MIS membership and DOES NOT include textbooks and other miscellaneous charges, if any. Please click here for detailed list of charges.

In the event of a failed module, students are to pay a re-module fee and attend classes before they are allowed to submit their coursework for assessment or considered eligible to take the prescribed examination.

Marketing Institute of Singapore Business School is also committed to adhere with full integrity of the announced Marketing Institute of Singapore Business School Refund Policy that is communicated in its student contract, student handbook and website, amongst others. Please refer to the Refund Policy for further information.
SkillsFuture Study Award
With the SkillsFuture Study Awards, Singaporeans currently working in the retail sector can now upgrade themselves and deepen their skills within the sector. The SkillsFuture Study Awards support early to mid-career Singaporeans in their quest to upgrade their knowledge and value-add to their workplace through relevant courses. As an award recipient, you can receive $5,000 which you can use to cover the course fees and other out-of-pocket expenses related to your approved course of study.

  • Minimum 3 years of work experience in the retail sector
  • Committed to deepening skills in the retail sector
  • Meets entry requirements for selected course of study

Application period:

Both individual applicants and company nominated applicants can apply. Find out more and send in your application at

PIC Funding

Companies sponsoring their staff for this course may claim for Productivity & Innovation Credit (PIC) Funding Scheme under IRAS. PIC Funding is applicable to only company sponsored applicants.
Please visit for more information on the PIC Scheme.

Bank loans

Bank loans are available for Singapore Citizens and Permanent Residents, please refer to Study Loans for information on the various bank loans available.