Cultural Intelligence

Cultural Intelligence (CQ): Master the One Skill You Can't Do Without In Today's Global Economy. 

Course Structure

Duration   : 2 days
Dates       : To be advised
Time        : 9am to 5pm (7 hours per day)

Application closing date - To be advised


Through this training programme, you will realise the differences between individuals and organisations that are effective in today's globalised, multicultural world, and those that fail! You will seek to understand an important skill set - Cultural Intelligence (CQ) which was developed to provide an academically valid way of measuring and developing intercultural performance.

The programme also leads you to discover your own personal CQ via the CQ assessment platform which predicts multiple types of performance and adjustment. Unlike most other intercultural programme, it not only provides good insights of one's intercultural understandings and mindset but also predicts how one will perform in a culturally-diverse situation.

Watch CQ videos here.

Training programme objective

  • To deepen your understanding of Cultural Intelligence (CQ).
  • To give individuals a working understanding of CQ and to demonstrate its practical application to life and work.
  • To help individuals develop their CQ profile and its relevance to the Global Effectiveness.
  • To realise the capability to function effectively across national, ethnic, and organisational cultures.

Learning outcomes

By the end of completing this training programme, you will have the skills to:

  • Appreciate Cultural Intelligence concepts and what it interprets with relevance to Global Effectiveness.
  • Define the research background of Cultural Intelligence, its assessment platform and what it predicts.
  • Review your own Cultural Intelligence profile and identify effective skill-set for the intercultural setting.
  • Demonstrate the skills of mapping cultural differences and distinguish the influences of the seven cultural values.
  • Design a strategic cultural intelligence development and action plan.


  • Through the CQ Self-Assessment Report*, you will identify your own strengths and developmental opportunities for functioning effectively in a multi-cultural setting. (Own CQ Profile.) Sample of CQ Self-Assessment Report
  • You will also through the Assessment Report discover your personal scores on the seven Cultural Value Dimensions.
  • Attain Global Effectiveness through Research-backed guidelines and structure the developmental progress of your Cultural Intelligence. (CQ development plan)
  • With Higher cultural intelligence, it is proven to improve performance in culturally diverse situations, specifically in the areas of:
    • Cross-Cultural Adaptability.
    • Judgement and Decision Making.
    • Creativity and Innovation.
    • Cross-Border (International) Communication and Negotiation.
    • Strategic Thinking and Leadership.
    • *It is mandatory for participants to complete the CQ assessment prior to the start of class.

Training programme outline

Introduction to Cultural Intelligence (CQ)

Developing CQ knowledge

Importance of CQ to your effectiveness

Developing CQ strategy

The Four capabilities of CQ

Developing CQ action

Cultural challenges

Mapping cultural difference

Understanding and reflecting on the CQ Assessment Feedback Report

Applying CQ in the real-world

Developing CQ drive

Creating a CQ development plan

Target participants

Marketing and Sales Professional who want to discover their global potential and thrive in the midst of the challenges of today's' globalised world.

Training methodology

Participants will also undergo a CQ Self-Assessment 2 weeks before commencement of the class. A feedback report on individual intercultural capabilities will be provided with assistance in interpreting the scores, personalised CQ Profile summary and proposal on future development.


Working experience in any field or industry: 2-3 years. Proficiency in English: GCE "O" Level or the equivalent.

Trainers' profile

Mr. Jonathan Lee

Jonathan works in the Infrastructure/Construction industry with the main focus on areas of Business Development and General Management throughout the Asia Pacific Region. He held various operational and general management roles at a renowned European company and other multi-national companies. Concurrently, he has a proven track record of leading diverse teams with P&L responsibility and driving strategic, operational and integration initiatives in China, the Philippines and Asia during his 25 years career.

Jonathan found Cross-Cultural understanding and training to be the most important factor to be successful in today's' global business environment. He was certified by the Cultural Intelligence Center as a CQ Certified Facilitator.

Ms. Magdalene Kong

Magdalene completed her Bachelor Degree from University of Calgary, Alberta, Canada, and EMBA at Rutgers, The State University of New Jersey, USA. Since her studies, and eventual PR of Canada, Magdalene had spent a decade in North America, traveling to various parts of US, and Canada. After being back in Singapore, she had also travelled to various part of Asia, & Europe during her teaching career as a supporting faculty for various universities.

Currently pursuing a Doctorate in Business Administration with the research focus on Cultural Intelligence,  and a certified CQ facilitator, by the Cultural Intelligence Center;  Magdalene in a firm believer that one's Cultural exposure, experience, and eventual intelligence (CQ)  is parallel to one's success in current, turbulent, and competitive global business environment

Registration Fees

*Early bird period (Sign up before 1 Sep for September Class; before 24 Oct for November Class)

*Additional 5% off for group sign ups.

Non-members are welcome to sign up for MIS membership to enjoy the discounted rate. To sign up, please visit

For more information on the course, email us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call 6327 7580.