The Diploma in Digital Marketing is specially designed for those who wish to acquire or upgrade their knowledge and skills not only in the arena of business operations but also in the niche field of digital marketing, and to further their career.
The Diploma in Digital Marketing programme aims to provide students with a holistic view of the business process, and at the same time develop broader knowledge in digital marketing strategies.
This programme involves a combination of coursework, assignments, projects, presentations and examinations / tests. All modules contain both formative and summative assessment components. Summative assessments for each module may be based on an individual assignment, tutorials, group project and a final written examination.

Tutorials during class may take a variety of forms depending on the module and include class participation, debates, case studies and oral presentations. Take home work may also be allocated to students.

Students are required to pass the overall assessment in order to be granted a passing grade for the module. A student who fails the final examination will take the supplementary examination. However, a supplementary examination fee applies.

Should the student fail the supplementary examination, he or she is required to repeat the module. To repeat a failed module, a student must attend classes and pay a re-module course fee before he/she is considered eligible to take the examinations. In the case of non-examination modules, a student who fails the major assessment component (highest percentage weightage) will be required to re-work.

All students are required to fulfil the attendance requirement of at least 75% for each module before they are considered eligible to take the end-of-semester examinations.
Students who have completed all necessary course works, successfully passed all required modules and met all financial obligations to the Institute shall be awarded the Diploma in Digital Marketing and be allowed to use the designatory letters “Dip D.M.” after their names.

You are required to collect your Certificate in person within 6 months or it will be discarded after the cut-off period. Please note that you will have to apply for a replacement Certificate after the 6-month timeline. A fee will be levied for the replacement Certificate as well as Academic Transcript.

Marketing Institute of Singapore Training Centre (MIS Training Centre) is the training arm of Marketing Institute of Singapore (MIS). MIS is the one place that connects its members to the largest fraternity of Sales and Marketing professionals. And, MIS Training Centre students are affiliate members of this Institute.

The full benefits and services that are open to MIS members can be found at: http://www.mis.org.sg/membership/privileges

For more information, please e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

The Marketing Institute of Singapore Training Centre reserves the right to vary, change and amend the module content, entry requirements, course fees, curriculum, examination rules and regulations, lecturers, lecture date, venue and other aspects of the course at any time prior to and during the delivery of the modules.
Programme Structure & Curriculum
This is a 12-month part-time programme, covering 8 modules over 3 semesters with a total of 288 contact hours. 12 sessions are to be conducted for each module. The details are as follows:

Modules Code

Modules
DB101
DB102
DB103
Principles of Management
Understanding Business and Economic Environment
Business Statistics
DB104
DB105
DB106
Principles of Marketing
Financial and Managerial Accounting
Business Law
**DDM201
**DDM204
Introduction to Digital Marketing
Advanced Topics in Digital Marketing

The Delivery of Modules may not follow the sequence as depicted above.

**Students must have successfully completed DB100, DB101, DB102, DB103, DB104, DB105 and DB106 as pre-requites before taking on DDM201 Introduction to Digital Marketing and DDM204 Advanced Topics in Digital Marketing.

This programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held two to three times a week. Weekly lectures are conducted by qualified and experienced local lecturers approved by the Institute.

Module Descriptions

DB101: Principles of Management
Managers in modern business today are facing increasingly competitive and uncertain environments. This module aims to introduce students to the management function, and will focus on planning, organising, leading, and controlling an organisation effectively.

DB102: Understanding Business and Economic Environment
This module provides students with an introduction to business and economic concepts and models, and to help them understand how microeconomic and macroeconomic issues can have implications on the business decisions of a firm.

DB103: Business Statistics
This module provides students with an introduction to the concepts, methods, and applications of descriptive and inferential statistics. The objectives are to help students understand various business situations in which a range of statistical techniques are applicable, to develop skills in presenting, summarising and processing sample data, making basic statistical inferences and arriving at appropriate business decisions.

DB104: Principles of Marketing
The module aims to equip students with a good knowledge of the fundamental concepts of contemporary marketing and their practical applications.

DB105: Financial and Managerial Accounting
This module introduces students to the basic financial accounting (preparing, interpreting and analysing of financial statements) and management accounting (use of accounting information for planning and control, decision making, and the costing of organisational activities). Students will acquire knowledge on how financial and managerial information is used by decision-makers in organisations.

DB106: Business Law
The aim of this module is to equip students with a functional familiarity of the legal environment in which business decisions are made. It was designed to give students the knowledge they need regarding the basis of business law so as to enable them to make legal and ethical decisions.

DB100: Integrated Learning Project*
This module is only applicable for full-time student without at least one year of work experience in Singapore. The module emphasises on instilling core values and aims to promote holistic development of individuals outside the rigour of academic study.

DDM201: Introduction to Digital Marketing**
This module provides students with the necessary knowledge on the use of digital marketing media and tools to plan and manage an effective digital marketing campaign. **Students must have successfully completed DB100, DB101, DB102, DB103, DB104, DB105 and DB106 as pre-requites before taking on DDM201 Introduction to Digital Marketing, DDM204 Advanced Topics in Digital Marketing and DDM200 Integrated Learning Project.

DDM204: Advanced Topics in Digital Marketing**
This module focuses on three major advanced topics in digital marketing: social media marketing, mobile marketing and search engine marketing. **Students must have successfully completed DB100, DB101, DB102, DB103, DB104, DB105 and DB106 as pre-requites before taking on DDM201 Introduction to Digital Marketing, DDM204 Advanced Topics in Digital Marketing and DDM200 Integrated Learning Project.

DDM200: Integrated Learning Project*/**
This module is only applicable for full-time student without at least one year of work experience in Singapore. The module emphasises on instilling core values and aims to promote holistic development of individuals outside the rigour of academic study.
Entry Requirements

All applicants must possess:

Academic Qualifications

Working Experience

2 GCE “A” Level credits, or

NONE

5 GCE ‘O' Level credits, or

NONE

4 GCE ‘O' Level credits, or

1 year

3 GCE ‘O' Level credits, or

3 years

2 GCE ‘O' Level credits, or

4 years

1 GCE ‘O' Level credits, or

5 years

5 GCE ‘N' Level credits, or

3 years

Higher National ITE Certificate NITEC, or

NONE

NITEC, or

3 years

MIS Training Centre Certificate in Sales and Marketing (CSM), or

NONE

MIS Training Centre Certificate in Retailing (CR), or

NONE

MIS Training Centre Certificate in Business Studies (CBS) or the equivalent from a recognised PEI

NONE

Mature applicants can be considered on a case-by-case basis.

English requirement: At least IELTS 5.5, iBT TOEFL 46-59, or a pass in GCE ‘O’ level English or its equivalent. Applicants who do not meet to the English requirement must sit for MIS Training Centre English Placement Test and obtain a score of 80% and above; if the score obtained is below 80%, applicants must first go through MIS Training Centre English Preparatory Programme and pass Level 4. Applicants may also be interviewed for further assessment.

Minimum age: 17 years old

The Marketing Institute of Singapore Training Centre Academic Board reserves the right to change the above requirements and selection at its sole discretion.


The course fee is at S$4,753 (subject to prevailing GST rate).
A non-refundable application processing fee of S$200.00 (subject to prevailing GST rate) is chargeable upon application and submission of documents.

The course fee covers lesson delivery, Fee Protection Scheme insurance, medical insurance, MIS membership and DOES NOT include textbooks and other miscellaneous charges, if any. Please click here for detailed list of charges.

In the event of a failed module, students are to pay a re-module fee and attend classes before they are allowed to submit their coursework for assessment or considered eligible to take the prescribed examination.
Marketing Institute of Singapore Training Centre is also committed to adhere with full integrity of the announced Marketing Institute of Singapore Training Centre Refund Policy that is communicated in its student contract, student handbook and website, amongst others. Please refer to the Refund Policy for further information.
Financial Assistance
Bank loans are available for Singapore Citizens and Permanent Residents, please refer to Study Loans for information on the various bank loans available.

         
 
The Diploma in Sales and Marketing (DSM) programme is specially designed for individuals who wish to acquire marketing knowledge and skills to take on the challenges of the rapidly changing business world in the field of sales and marketing.
It is suitable for sales and marketing practitioners in all sectors who seek to upgrade their professional selling skills and marketing competencies for more effective marketing performance and career advancement. It also aims to equip non-marketing students with the essential marketing capabilities to enhance their employment prospects in a sales or marketing career.
There will be both formative (class participation and tutorials) and summative assessments (group and individual assignments) for Modules 2 and 3.

Modules 1 and 4 will be synchronised with the assessment methods and procedures outlined for the Professional Diplomas, as they are the common modules having the same syllabus and learning outcomes.

Modules 2 and 3 will be assessed based on coursework and there will be no written examinations, as students in the programme are mature working adults. Students will learn to do research, work in a team and think for themselves. Upon graduation, students are able to demonstrate that they could undertake a project and bring it to completion.

Students need only to achieve an overall average of 50% to pass the module. Students who fail in any module will be required to re-sit the final written examination or re-work the major assignment.

All students are required to fulfil the attendance requirement of at least 75% for each module before they are considered eligible to take the end-of-semester examinations.
Only students who have successfully completed and passed all required assessments (unless exempted from the module) will be awarded the Diploma in Sales and Marketing (DSM) by MIS Training Centre. .

Graduates of the award are entitled to use the designatory letters “DipSM” after their names. The use of the Institute’s membership designatory letters (e.g. AMIS or MMIS) is a separate entitlement and subject to admission to the membership of MIS and fee to be paid in accordance to the membership category.

Marketing Institute of Singapore Training Centre (MIS Training Centre) is the training arm of Marketing Institute of Singapore (MIS). MIS is the one place that connects its members to the largest fraternity of Sales and Marketing professionals. And, MIS Training Centre students are affiliate members of this Institute. The full benefits and services that are open to MIS members can be found at: http://www.mis.org.sg/membership/privileges

For more information, please e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

The Marketing Institute of Singapore Training Centre reserves the right to vary, change and amend the module content, entry requirements, course fees, curriculum, examination rules and regulations, lecturers, lecture date, venue and other aspects of the course at any time prior to and during the delivery of the modules.
Programme Structure & Curriculum
The programme consists of four modules to be completed in 6 months with a total of 100 contact hours (36 hours each for ‘Consumer Behaviour’ and ‘Selling and Sales Management’ + 14 physical classroom hours for ‘Fundamentals of Marketing’, excluding 20 actual online hours + 14 contact hours for ‘Marketing Planning and Strategy’).

Modules Code

Modules

DSM401
DSM402
DSM403
DSM404

Fundamentals of Marketing*
Marketing Planning and Strategy
Consumer Behaviour
Selling and Sales Management

* Integrated with the online course in Kotler Business Program (KBP) – ‘Essentials of Marketing’ (Kotler Impact).

The Delivery of Modules may not follow the sequence as depicted above.

Module Descriptions
 
DSM401 Fundamentals of Marketing
The aim of this training course is to equip students with a good knowledge of the fundamental concepts of contemporary marketing and their practical applications. Students will learn that marketing practices are not merely confined to advertising, sales and use of digital media. The module covers a wide range of modern marketing related topics including marketing orientation, marketing environment analysis, market segmentation, targeting and positioning, marketing research, the marketing mix, and ethical issues.

DSM402 Marketing Planning and Strategy
The training course teaches students the process of devising marketing strategies to achieve organisational objectives based on a comprehensive analysis of internal and external factors and the use of appropriate strategic tools. It also builds the students’ skills in developing an integrated marketing plan for successful implementation. >
 
DSM403 Consumer Behaviour

This module introduces students to the fundamental theories and concepts of consumer behaviour. Students will take the perspective of a marketer who needs to understand consumer behaviour to plan, implement and evaluate effective marketing strategies. The focus will be on understanding how consumers make decisions and the factors that influence their behaviour. The module examines the process of consumer decision making and includes topics such as motivation, personality, attitudes, lifestyles, culture, family and group influences. 

DSM404 Selling and Sales Management
This module focuses on activities involved in personal selling and managing a sales force. The topics covered will range from learning about personal selling skills, understanding the sales function which is the primary source for generating revenue for most organisations, to appreciating the various perspectives of contemporary sales management and its process. This module also provides opportunity for students to develop the necessary qualities and skills required to become a professional salesperson or an effective sales manager

Entry Requirements

All applicants must possess any one of the following or the equivalent recognised qualification:

  • 3 GCE 'O' level credits with at least 3 years of working experience
  • Higher National ITE Certificate (Higher NITEC) in any of the following areas:
    • Accounting
    • Banking Services
    • Engineering with Business
    • Human Resource & Administration
    • Event Management
    • Leisure & Travel Operations
    • Passenger Services
    • Retail Merchandising
    • Service Management
  • MIS Training Centre's graduates who attained the Certificate in Sales and Marketing (CSM)
  • Certificate or the equivalent from a recognised PEI:
    • Professional Certificate in Business Management (MDIS)
    • Professional Certificate in Marketing & Communications Management (MDIS)
    • Certificate in InfoComm Technology (MDIS)
    • Certificate in Business Management (PSB)
    • Certificate in InfoComm Technology (PSB)
    • Certificate in Foundation Studies (Kaplan)
    • Certificate in Logistics and Supply Chain Management (Kaplan)
    • Management Foundation Studies (SIM)
    • Certificate in Foundation Skills (Informatics)

English language requirement: At least IELTS 5.5 or a pass in GCE 'O' level English or its equivalent. Applicants may be subjected to a written and/or oral assessment of their language proficiency conducted by PEI.

Minimum age: 16 years old

The Marketing Institute of Singapore Training Centre Academic Board reserves the right to change the above requirements and selection at its sole discretion.


The course fee is at S$4087.40 (inclusive of 7% GST).

A non-refundable application processing fee of S$107.00 (inclusive of 7% GST) is chargeable upon application and submission of documents.

The course fee covers lesson delivery, Industry-wide course Fee Protection Insurance Scheme, MIS affiliate membership and DOES NOT include textbooks and other miscellaneous charges, if any. Please click here for detailed list of charges.

In the event of a failed module, students are to pay a re-module fee and attend classes before they are allowed to submit their coursework for assessment or considered eligible to take the prescribed examination.
Marketing Institute of Singapore Training Centre is also committed to adhere with full integrity of the announced Marketing Institute of Singapore Training Centre Refund Policy that is communicated in its student contract, student handbook and website, amongst others. Please refer to the Refund Policy for further information.
Funding
PIC Funding
Bank loans

Bank loans are available for Singapore Citizens and Permanent Residents, please refer to Study Loans for information on the various bank loans available.

CIMB Education Loan
CIMB Bank
50 Raffles Place #09-01
Singapore Land Tower
Singapore 048623
Tel: 6333 7777

POSB Further Study Assist
12 Marina Boulevard, Marina Bay Financial Centre Tower 3
Singapore 018982
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: 1800 111 1111

RHB Edu Loan
RHB Bank Berhad 90 Cecil Street #01-00
Singapore 069531
Tel: 1800 323 0100

TCC Local Education Loan
TCC Credit Co-operative 95 Killiney Road
Singapore 239537
Tel: 6319 3700

         
 
The Diploma in Sales and Marketing (DSM) programme is specially designed for individuals who wish to acquire marketing knowledge and skills to take on the challenges of the rapidly changing business world in the field of sales and marketing.
It is suitable for sales and marketing practitioners in all sectors who seek to upgrade their professional selling skills and marketing competencies for more effective marketing performance and career advancement. It also aims to equip non-marketing students with the essential marketing capabilities to enhance their employment prospects in a sales or marketing career.
There will be both formative (class participation and tutorials) and summative assessments (group and individual assignments) for Modules 2 and 3.

Modules 1 and 4 will be synchronised with the assessment methods and procedures outlined for the Professional Diplomas, as they are the common modules having the same syllabus and learning outcomes.

Modules 2 and 3 will be assessed based on coursework and there will be no written examinations, as students in the programme are mature working adults. Students will learn to do research, work in a team and think for themselves. Upon graduation, students are able to demonstrate that they could undertake a project and bring it to completion.

Students need only to achieve an overall average of 50% to pass the module. Students who fail in any module will be required to re-sit the final written examination or re-work the major assignment.

All students are required to fulfil the attendance requirement of at least 75% for each module before they are considered eligible to take the end-of-semester examinations.
Only students who have successfully completed and passed all required assessments (unless exempted from the module) will be awarded the Diploma in Sales and Marketing (DSM) by MIS Training Centre. .

Graduates of the award are entitled to use the designatory letters “DipSM” after their names. The use of the Institute’s membership designatory letters (e.g. AMIS or MMIS) is a separate entitlement and subject to admission to the membership of MIS and fee to be paid in accordance to the membership category.

Marketing Institute of Singapore Training Centre (MIS Training Centre) is the training arm of Marketing Institute of Singapore (MIS). MIS is the one place that connects its members to the largest fraternity of Sales and Marketing professionals. And, MIS Training Centre students are affiliate members of this Institute. The full benefits and services that are open to MIS members can be found at: http://www.mis.org.sg/membership/privileges

For more information, please e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

The Marketing Institute of Singapore Training Centre reserves the right to vary, change and amend the module content, entry requirements, course fees, curriculum, examination rules and regulations, lecturers, lecture date, venue and other aspects of the course at any time prior to and during the delivery of the modules.
Programme Structure & Curriculum
The programme consists of four modules to be completed in 6 months with a total of 100 contact hours (36 hours each for ‘Consumer Behaviour’ and ‘Selling and Sales Management’ + 14 physical classroom hours for ‘Fundamentals of Marketing’, excluding 20 actual online hours + 14 contact hours for ‘Marketing Planning and Strategy’).

Modules Code

Modules

SDSM401
SDSM402
SDSM403
SDSM404

Fundamentals of Marketing*
Marketing Planning and Strategy
Consumer Behaviour
Selling and Sales Management

* Integrated with the online course in Kotler Business Program (KBP) – ‘Essentials of Marketing’ (Kotler Impact).

The Delivery of Modules may not follow the sequence as depicted above.

Module Descriptions

SDSM401 Fundamentals of Marketing
The aim of this training course is to equip students with a good knowledge of the fundamental concepts of contemporary marketing and their practical applications. Students will learn that marketing practices are not merely confined to advertising, sales and use of digital media. The module covers a wide range of modern marketing related topics including marketing orientation, marketing environment analysis, market segmentation, targeting and positioning, marketing research, the marketing mix, and ethical issues.

SDSM402 Marketing Planning and Strategy
The training course teaches students the process of devising marketing strategies to achieve organisational objectives based on a comprehensive analysis of internal and external factors and the use of appropriate strategic tools. It also builds the students’ skills in developing an integrated marketing plan for successful implementation. >

SDSM403 Consumer Behaviour

This module introduces students to the fundamental theories and concepts of consumer behaviour. Students will take the perspective of a marketer who needs to understand consumer behaviour to plan, implement and evaluate effective marketing strategies. The focus will be on understanding how consumers make decisions and the factors that influence their behaviour. The module examines the process of consumer decision making and includes topics such as motivation, personality, attitudes, lifestyles, culture, family and group influences.

SDSM404 Selling and Sales Management
This module focuses on activities involved in personal selling and managing a sales force. The topics covered will range from learning about personal selling skills, understanding the sales function which is the primary source for generating revenue for most organisations, to appreciating the various perspectives of contemporary sales management and its process. This module also provides opportunity for students to develop the necessary qualities and skills required to become a professional salesperson or an effective sales manager

Entry Requirements

All applicants must possess any one of the following or the equivalent recognised qualification:

  • 3 GCE 'O' level credits with at least 3 years of working experience
  • Higher National ITE Certificate (Higher NITEC) in any of the following areas:
    • Accounting
    • Banking Services
    • Engineering with Business
    • Human Resource & Administration
    • Event Management
    • Leisure & Travel Operations
    • Passenger Services
    • Retail Merchandising
    • Service Management
  • MIS Training Centre's graduates who attained the Certificate in Sales and Marketing (CSM)
  • Certificate or the equivalent from a recognised PEI:
    • Professional Certificate in Business Management (MDIS)
    • Professional Certificate in Marketing & Communications Management (MDIS)
    • Certificate in InfoComm Technology (MDIS)
    • Certificate in Business Management (PSB)
    • Certificate in InfoComm Technology (PSB)
    • Certificate in Foundation Studies (Kaplan)
    • Certificate in Logistics and Supply Chain Management (Kaplan)
    • Management Foundation Studies (SIM)
    • Certificate in Foundation Skills (Informatics)

English language requirement: At least IELTS 5.5 or a pass in GCE 'O' level English or its equivalent. Applicants may be subjected to a written and/or oral assessment of their language proficiency conducted by PEI.

Minimum age: 16 years old

The Marketing Institute of Singapore Training Centre Academic Board reserves the right to change the above requirements and selection at its sole discretion.


The course fee is at S$4087.40 (inclusive of 7% GST).

A non-refundable application processing fee of S$107.00 (inclusive of 7% GST) is chargeable upon application and submission of documents.

The course fee covers lesson delivery, Industry-wide course Fee Protection Insurance Scheme, MIS affiliate membership and DOES NOT include textbooks and other miscellaneous charges, if any. Please click here for detailed list of charges.

In the event of a failed module, students are to pay a re-module fee and attend classes before they are allowed to submit their coursework for assessment or considered eligible to take the prescribed examination.
Marketing Institute of Singapore Training Centre is also committed to adhere with full integrity of the announced Marketing Institute of Singapore Training Centre Refund Policy that is communicated in its student contract, student handbook and website, amongst others. Please refer to the Refund Policy for further information.
Funding
PIC Funding
Bank loans

Bank loans are available for Singapore Citizens and Permanent Residents, please refer to Study Loans for information on the various bank loans available.

         
 


The University of Buckingham is the UK 's only independent Chartered University and provides undergraduate and postgraduate courses for full time and part time students, and supports an independent and vigorous research agenda. Founded in 1976, the University received its Royal Charter in March 1983 and awarded its first degrees in February 1984.
  • Ranked 25th in the Guardian University Guide 2014
  • Ranked 57th in the Complete University Guide 2014
  • Ranked 41st in the Times Good University Guide 2014
The MSc in International Marketing Management is designed to create an opportunity for students to enter international marketing management positions in companies and / or develop international entrepreneurial skills. This programme provides an in-depth study of the knowledge and skills needed to be successful in developing business internationally.

It aims at developing international managers, skilled in interpersonal communications and cross-cultural capability, who can contribute a balanced outlook, incorporating an understanding of economic, environmental and social concerns in the context of developing a profitable international business.
The programme objective is to study, review and put into practice both the “tried and tested” techniques and the latest concepts in international marketing.

Students will develop an understanding of the international marketing environment and the tools required to make a business or organisation successful in an increasingly competitive world.
The core disciplines taught through the formal lecture, seminar and tutorial programme are assessed through coursework, group and individual projects and presentations and examinations (seen and unseen). Formal examinations enable students to demonstrate their knowledge and understanding of course material as well as their ability to construct a clear / concise reasoned argument and analysis of the issues in question in a limited period of time. Individual and group research-based assignments enable students to integrate theory and practice and to provide constructive and explicit coverage of key issues.

Weightings (course / project work to examinations) vary from course to course at the discretion of the University and will be made explicit to students on each course specification document.

Students must fulfill the attendance requirement of at least 90% for each module before they are considered eligible to take the end-of-semester examinations.
Students who have completed all necessary course works, successfully passed all required modules and met all financial obligations to the Institute and University of Buckingham shall be awarded the MSc in International Marketing Management by The University of Buckingham.

Marketing Institute of Singapore Training Centre (MIS Training Centre) is the training arm of Marketing Institute of Singapore (MIS). MIS is the one place that connects its members to the largest fraternity of Sales and Marketing professionals. And, MIS Training Centre students are affiliate members of this Institute.

The full benefits and services that are open to MIS members can be found at: http://www.mis.org.sg/membership/privileges

For more information, please e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

The Marketing Institute of Singapore Training Centre reserves the right to vary, change and amend the module content, entry requirements, course fees, curriculum, examination rules and regulations, lecturers, lecture date, venue and other aspects of the course at any time prior to and during the delivery of the modules.
Programme Structure & Curriculum
The 12-month full-time programme covers 9 modules and 1 project:

Modules Code

Modules

MIM 101

International Marketing Strategy

MIM 102

International Marketing Environment

MIM 103

Researching International Markets

MIM 201

Cultural Aspects of International Marketing

MIM 202

International Finance, Pricing & Payment

MIM 203

The Internet and International Marketing

MIM 301

Business Venture Creation

MIM 302

Global Brand Marketing

MIM 303

Research Methods

MIM 401

International Marketing Project


The delivery of modules may not follow the sequence as depicted above

The programme is offered on both full-time and part-time basis. For the full-time programme, classes are usually held four to six times a week on weekdays.
Entry Requirements

Academic Qualification

Admission

At least a 2 nd class honours degree
in Business

Direct entry to MSc in International Marketing Management

General / pass degree; or
Recognised diploma in Business

Graduate Certificate in Management Studies /
MIS Training Centre Graduate Diploma in Marketing /
Business Management; then proceed to MSc in International Marketing Management

 

  • No work experience required for the above programmes
  • Mature candidates with good work experience and/or professional qualifications can gain direct entry to the Master of Science in International Marketing Management or Post-graduate Diploma in International Marketing Management on a case-by-case basis

The University of Buckingham and the Marketing Institute of Singapore Training Centre Academic Board reserve the right to change the above requirements and selection at its sole discretion.

English Language Requirements

  • GCE “O” or “AO” pass in English
  • English language requirement for international students whose first language is not English: IELTS 6.5 / TOEFL 590 / GCSE Grade C / TOEFL IB 95 / MIS Training Centre EL4 score 80% and above
  • Students with MIS Training Centre below 80% will be required to attend 6 months of Business English Course during their first year of the programme

The full course fee is at S$22,000.00 (subject to prevailing GST rate) is payable prior to the course commencement. 

A non-refundable application processing fee of S$200.00 to S$300.00 (subject to prevailing GST rate) is chargeable upon application and submission of documents. Upon successful application, a one-time administrative fee of S$600.00 (subject to prevailing GST rate) is payable.

The course fee covers lesson delivery, Fee Protection Scheme insurance, medical insurance, MIS membership, and DOES NOT include textbooks and other miscellaneous charges, if any. Please click here for detailed list of charges.

In the event of a failed module, students are to pay a re-module fee and attend classes before they are allowed to submit their coursework for assessment or considered eligible to take the prescribed examination.

International Student
A non-refundable application processing fee of S$300.00 (subject to prevailing GST rate) is chargeable upon application and submission of documents. Upon successful application, a one-time administrative fee of S$600.00 (subject to prevailing GST rate) is payable.

Local Student
A non-refundable application processing fee of S$300.00 (subject to prevailing GST rate) is chargeable upon application and submission of documents.

Marketing Institute of Singapore Training Centre is also committed to adhere with full integrity of the announced Marketing Institute of Singapore Training Centre Refund Policy that is communicated in its student contract, student handbook and website, amongst others. Please refer to the Refund Policy for further information.
Financial Assistance
Bank loans are available for Singapore Citizens and Permanent Residents, please refer to Study Loans for information on the various bank loans available.